Wipro Strategy

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Executive Summary
Wipro was started as Western India vegetables Products Limited in the year 1945. Eventually the company diversified into various businesses. This Report is written as a part of academic project in which, the strategy employed by Wipro Technologies has been studied and understood through various sources on the web. The industry analysis for IT services using Porters Five Force Model has been explained in detail. The report also, in detail, documents the Milestones, SWOT analysis, current strategies and the future recommendations for Wipro Technologies.
Introduction
Wipro was started in the year 1945 in Maharashtra as an edible oil factory. It used to make Sunflower oil (Vanaspati) and 787laundry soap. Wipro’s expansion into various domains started in the early 70’s. Wipro created and marketed its first home grown PC in the year 1975. During the same era Indian government passed a law which restricted the foreign players from selling the poorly designed PC’s in India. This law made some big players like IBM to leave the country. Wipro as a result got an opportunity to make it self strong in the domestic market and build its R & D which now has become a sustainable competitive advantage.
Wipro today is the worlds 4th largest IT services Company. Its cumulative annual growth in last 2 quarters has been around 36%. The company has its presence in 53 countries with an employee pool of 72000. The company has 647 active clients with around 12700 employees working onsite across the globe.
Milestones:
1945: Western India vegetables Products Limited
1966: Azim Premji takes over leadership of Wipro at age 21
1975: Wipro Fluid Power is set up to manufacture hydraulic and pneumatic cylinders.
1975- Wipro marketed India's first home grown PC.
1977: Company is renamed to Wipro Products Limited.
1980: Information technology services for domestic market started.
1980: Diversification into Information Technology
1981: Hardware Company is launched
1990:



References: 1. www.wipro.com 2. www.wikipedia.org 3. www.icmrindia.org

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