Wipro Bpo Analysis

Topics: Business process outsourcing, Business process reengineering, Process management Pages: 4 (926 words) Published: August 17, 2007
Wipro BPO is a BPO arm of Wipro Ltd. International Association of Outsourcing Professional (IAOP) has recognized Wipro BPO among the top Third Party Services Provider (TPSP) providers for 2006. The Top BPO Providers for 2006 is a sub-list of The Global Outsourcing 100 that recognizes the world's top BPO service providers. This award is based o a rigorous evaluation process involving criteria like size and growth of the firm, customer experience, depth of competencies and management capabilities. NASSCOM also give it 3rd rank among the Indian BPO service providers after Genpect and WNS. Wipro BPO recently won Outsourcing Excellence Award for work done for Delta Air Lines Inc. Wipro was also named a winner of the NASSCOM IT innovation awards recently. VALUE CHAIN ANALYSIS:

Operation: Wipro BPO provides a diversified range of services: (1)Banking And Financial Services
(2)Insurance services
(3)Health care and life science services
(4)Telecom Services
(5)Travel and Hospitality services
(6)Finance and Accounting services
(7)Procurement and Supply chain Operations
(8)Loyalty services
(9)Human Resource Management services
Outbound Logistic: robust quality framework, Customized global offshore / near shore delivery model, which makes it a single point station for clients and faster delivery. Marketing and sales: They have increased their sales team from 10-12 members to 300 strong Wipro technologies team. Further, that team is supported by pre-sales teams populated by domain specialists and BPR (business process re-engineering) professionals whose job is to identify pain points within a customer's business. Recently, a large European oil and gas company needed a scalable back office model (procurement and contracts) to support growth. Identifying the problems, Wipro BPO introduced an automation solution, leading to 15-20 per cent savings on an annual spend of $2.5 billion.

Infrastructure: Wipro having...

References: http://whitepapers.techrepublic.com.com/casestudy.aspx?docid=276900
Trands and Challenges in BPO.
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