Wing and a Prayer

Topics: Marketing, Jump, Jump, South Yorkshire Pages: 5 (958 words) Published: January 31, 2010
Marketing Analysis – Wing and a prayer
1.Critical issue/Challenge Identification
Current Marketing Strategy
Marketing Mix:
-Bungee jumping (2 types of jump) service
-Wing and a prayer t-shirts
-Baseball caps
-Personalized Video
-Colorful posters

-Western Fair in London
-Zurich Bean Festival

-Sound System (hip hop, dance, and house, rap music) to build crowd
-Banners and Souvenirs
-Attract people who are passing by their tent

$65 for first jump
$55 for second jump
$10-20 for shirts and baseball cap
$4-6 for posters
$25 for personalized video

Target Market:
-Thrill-seeking male aged 18-25
-People who want to experience adrenaline rush and excitement
-Usually middle to upper class and has the money to spend for fun activities

Critical issues on Wing and a prayer
a.Start the business to earn money for University in fall
b.Stefan and Zach have no experience in starting a business which involved big investment c.Safety issues in the Wing and A prayer business

A.Start the business to earn money for University in fall

-They can return to school if they earn the money
-If they are successful with the business, they will have extra income to continue the business for the next summer -It can be a business experience for them and also to see if the activity can earn a profit

-Stefan and Zach may fail their first business
-No money to get back to school

B.Stefan and Zach have no experience in starting a business which involved big investment

-They can learn from their mistakes
-Opportunity to see if the business works or if it will make a profit -Wing and a prayer may be successful as it is new in the market -The business may have a huge income if it turns out to be successful

-The business has a huge chance of failure
-They will not be able to go back to school
-A big risk since there is a big investment involved in starting the business -If the business fail, it will be hard for both of them to get back the money they use to start the business

C.Safety issues in the Wing and A prayer business

-Both of them will follow the rule and code of conduct in the business
-Stephan has a certain rules for their business which is good for a starting business

-As a new business, people might not trust them in this type of activity which may cause accidents or death
-Bungee jumping may not attract most of people because it is dangerous 3.Recommendations/Implementation Plan

Stefan and Zach should start the Wing and a Prayer business as soon as possible to earn money for University. Although they lack business skills and experience, both of them are well experience in the bungee jumping activity. Stefan and Zach can take a short course or ask for business consultants to guide them in starting up their business. SWOT Analysis for Wing and a Prayer

Appendix I

SWOT Analysis for Wing and A prayer
-The business will only run during the summer so Stefan and Zach can take advantage of this opportunity -Both of them are experience in bungee jumping activity where Stefan jumped 150 times while Zach jumped 40 times -The days of operation will be during summer where both of them can stop school and earn money for the next term -Stefan took a training course and worked for two and a half months in the amusement park

-Big investment for two students without business experience or skills -There is no enough income or budget to start of the new business

-Only few people are doing bungee jumping activity as a business so there will a big opportunity for them

-Safety issues (negative) on the activity
-There are no other activities offered only bungee jumping

Appendix II

Break even analysis for Wing and a Prayer


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