Wine study

Topics: Wine, Toronto, Strategic management Pages: 2 (1552 words) Published: October 14, 2014
Mission

Executive Summary

Palais Palate

The mission of Palais Palate is to introduce a completely new culinary experience to the Toronto market, offering fine wines and expert pairing with artisan cheeses and other delectable foods, in a comfortable, casual, fun, upscale atmosphere featuring live music, in a prime location in Toronto.

Objective

We are seeking funding in the amount of $1.75 million in equity capital to purchase an existing restaurant operation (not the building/land) estimated at $225,000, cover construction and remodeling costs, estimated at $700,000, hire staff, purchase inventory, equipment and technology, fund our grand opening and marketing plan, build our website, and to provide working capital to support our ongoing operations. We are also considering grant funding as well and would welcome the opportunity to explore this option.

Company Description Summary

Palais Palate will be a completely new concept based on expert pairings of superb wines, artisan cheeses and other delectable foods from around our region and across the globe. We will teach classes, hold corporate events, and will sell our own line of specialty olives, olive oils, cheeses, and wine and cheese accessories. Palais Palate is 100% owned by our CEO, Nalini Sharma, and is incorporated in Toronto, Canada.

Product & Service Description Summary

Palais Palate will be a completely unique new business concept for the Toronto market, offering wine tastings, pairing with outstanding cheeses and other foods, and classes to help wine and food connoisseurs enjoy their culinary passions more fully. Palais Palate will operate almost as two separate businesses, offering targeted classes and events for corporate clientele during the day, and wine and food pairings and entertainment options in the evenings. Our décor will resemble the interior of an old-world/new world, modern wine cellar, with one large, open space for events, parties, and large classes, with two...
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