Wine Industry

Topics: Wine / Pages: 31 (7525 words) / Published: Jan 15th, 2006
AMERICAN UNIVERSITY OF BEIRUT
SULIMAN S.OLAYAN SCHOOL OF BUSINESS

BUSS 249
STRATEGIC MANAGEMENT
DR.YUSUF SIDANI

INDUSTRY ANALYSIS
WINE INDUSTRY IN LEBANON

PRESENTED BY
NADINE BARAKAT
YASMINE ASHOUR
MOHAMMAD EL BEITAM
MOHAMMAD SALTAJI
ALI KHALIFEH

NOVEMBER 24TH, 2005

Executive summary

The following project goes deep to explain the current situation of the Lebanese wine industry. It begins by giving a brief introduction about the current economic situation in the country. Then it gives a detailed explanation the industry economic situation and of the rival forces (Rivals, Supplier bargaining power, Buyers bargaining power, substitutes, new entrants), its effect on the industry, and the amount of risk it contains. The second part of the project explains the driving forces of the industry and their effect on reshaping the industry and market.
The third part of the industry analysis project explains the different producer 's positions in the industry and the process of predicting their next strategic move.
The last part of this project explains the key factors needed for success and the assessment of the industry to conclude if it is considered attractive or not.

Wine Industry in Lebanon
Outline

Executive Summary 2

I- Brief History about the industry 4
II- Overview of the macro environment 4
A- General Economic conditions 4
B- Population Demographics 5
C- Societal values and lifestyles 5
III- Economic features of the industry 5
IV- Nature and strength of porters ' competitive forces 8
A- Rivalry among sellers 8
B- Potential entry of new competitors 11
C- Competitive pressures of substitutes products 12
D- Supplier bargaining power 13
E- Buyer bargaining power 14
F- Collective strength of the five competitive forces 14
V-



References: 1- Interview with Mr. Emile Majdelany Chateau Kefraya Sales Manager. 2- Interview with Purchasing Manager in Chateau Kefraya. 3- Business Monitor International Ltd – Lebanon Economic outlook for Q4 2005 4- www.chateaukefraya.com 5- www.ksara.com.lb 6- www.domaine-wardy.com 7- www.massaya.com 8- www.chateaumusar.com.lb 9- www.winenakad.com 10- www.heritagewinecompany.com

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