LOOKING FOR A WIN-WIN SITUATION
This past weekend marks the largest contract signing in Major League Baseball history. On the 12th of February 2000, Ken Griffey Jr. (formerly of the Seattle Mariners), signed a nine-year $116.5 million contract with his hometown Cincinnati Reds. The city's fans were ecstatic to bring Griffey back, and considering he turned down an eight-year $148 million deal to re-sign with Seattle, they feel that the acquisition was a real bargain. It really is amazing when a man can make $12.94 million a year, simply for playing the game of baseball and millions upon millions of people are calling it a bargain. Salaries in sports are incredibly sensitive and controversial issues. There are many die-hard fans that believe high-profile athletes are worth each and every cent their contract gives them, however most people believe otherwise; I am one of them. What exactly is it that athletes do that makes them deserving of such high salaries? The real issue at hand here, is that the more money athletes are making, the more fans are going to have to pay to see them in person. Is there really a win-win situation here?
As entertainers, athletes are paid for fan satisfaction. The more fans that want to see an athlete perform, the more the athlete is paid. In fact, most athletes, even those who make millions of dollars for each flubbed fly ball, dropped pass, and missed free throw, feel they probably deserve even higher salaries; the reason being that they're still in demand. While certain athletes may never bring a championship ring to their team, or even bring home a winning season, those athletes will always pack the stands. Fans in the stands translate into ticket sales. Ticket sales can potentially lead to national television broadcasts. Inevitably, the formula of ticket sales plus national television broadcasts leads to massive revenue, and this is how owners and organizations can afford to pay players like Michael Jordan $25...
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