Wills Lifestyle Shop Online - Blog
™
apparel & textiles
At the fore-front of Fashion and
Lifestyle
Synonymous with elegance and effortless style,
Wills Lifestyle presents a premium fashion wardrobe for men and women. With a tempting choice of Wills Classic formal wear, Wills Sport casual wear, Wills Clublife evening wear, Wills
Signature designer wear, Essenza di Wills fine fragrances, Fiama di Wills bath and body care products and premium Accessories, Wills
Lifestyle offers a truly delightful experience for the discerning consumer.
also acknowledged the performance of the brand across marketing campaigns, customer loyalty and retail practices.
Blaze to Brilliance
ITC marked its foray into lifestyle retailing with the launch of its Wills Lifestyle brand in 2000.
Wills Lifestyle was the first brand in India to offer a complete wardrobe for men and women. With evolving consumer preferences, higher disposable incomes and exposure to international fashion trends, the premium apparel market is fast reaching a tipping point. Riding in this segment,
Wills Lifestyle has made a mark with its premium fashion imagery, vibrant product portfolio and a differentiated shopping experience. With nearly
100 stores spread nationwide across buzzing high streets, up market malls and select ITC Hotels,
Wills Lifestyle offers a truly delightful shopping experience with world class ambience, customer facilitation and a range of lifestyle products, from casual chic to high fashion. The brand has also expanded its reach to Tier 2 markets capturing emerging demand and is also available in leading departmental stores, multi-brand outlets and online portals.
Each brand under Wills Lifestyle is distinctly positioned and caters to unique consumer
208
franchises. Wills Classic formalwear features shirts and trousers crafted from fabrics sourced from some of the leading mills in the world. The range features many collections for the discerning consumer including Luxuria
apparel & textiles
At the fore-front of Fashion and
Lifestyle
Synonymous with elegance and effortless style,
Wills Lifestyle presents a premium fashion wardrobe for men and women. With a tempting choice of Wills Classic formal wear, Wills Sport casual wear, Wills Clublife evening wear, Wills
Signature designer wear, Essenza di Wills fine fragrances, Fiama di Wills bath and body care products and premium Accessories, Wills
Lifestyle offers a truly delightful experience for the discerning consumer.
also acknowledged the performance of the brand across marketing campaigns, customer loyalty and retail practices.
Blaze to Brilliance
ITC marked its foray into lifestyle retailing with the launch of its Wills Lifestyle brand in 2000.
Wills Lifestyle was the first brand in India to offer a complete wardrobe for men and women. With evolving consumer preferences, higher disposable incomes and exposure to international fashion trends, the premium apparel market is fast reaching a tipping point. Riding in this segment,
Wills Lifestyle has made a mark with its premium fashion imagery, vibrant product portfolio and a differentiated shopping experience. With nearly
100 stores spread nationwide across buzzing high streets, up market malls and select ITC Hotels,
Wills Lifestyle offers a truly delightful shopping experience with world class ambience, customer facilitation and a range of lifestyle products, from casual chic to high fashion. The brand has also expanded its reach to Tier 2 markets capturing emerging demand and is also available in leading departmental stores, multi-brand outlets and online portals.
Each brand under Wills Lifestyle is distinctly positioned and caters to unique consumer
208
franchises. Wills Classic formalwear features shirts and trousers crafted from fabrics sourced from some of the leading mills in the world. The range features many collections for the discerning consumer including Luxuria