Wii Console Case Study
Vincent Tan 1206771F
1. Wii is a game console product that involved physical actions of a human, it’s not a video game that people would only move their fingers in order to play. The console let one get involved in physical movements in order to play. A good way to promote healthy gaming.
2. The reason why Wii is here to stay is because of the games, as most of the games are more suitable for family and girls. Their target is not only hardcore gamers but family and younger generations. Wide choices of games to let family to spent time together and have fun.
3. Wii is at a point where its maturity stages as the sales are slowing down and fewer new buyers enter the market, most of the people who buy the games of Wii are people who owns Wii or repeat purchasers. Profit declines due to fierce price competitions among sellers. Wii can only attract young gamers, old folks and family members, it doesn’t attract hardcore gamers as the games are not suitable. Many hardcore gamers still play PS3 instead of Wii. Continue to concentrate on creating and profit more from games for Wii for the people that already owned Wii and also other Nintendo products such as DS and small handheld game console. Therefore applying the right 4Ps is needed, The price of Wii is very reasonable, promotions comes along with different stores all around the world and the new generation of Wii will be in compete with other products like Xbox one and Ps4.Nintendo is employing the right marketing mix strategies.
4. Wii can develop new upgrades, technology that no other competitors have yet to bring out to the gamers, maybe a goggle where you can wear it and you feel like you’re in the game. Wii can also focus on the 4Ps, firstly the product that I just said, lowering the price, having promotions and lastly selling them in the right place. Focus on family and teens. Everyone likes new things and Wii can also plan to come out with more games, research on what is popular among the
1. Wii is a game console product that involved physical actions of a human, it’s not a video game that people would only move their fingers in order to play. The console let one get involved in physical movements in order to play. A good way to promote healthy gaming.
2. The reason why Wii is here to stay is because of the games, as most of the games are more suitable for family and girls. Their target is not only hardcore gamers but family and younger generations. Wide choices of games to let family to spent time together and have fun.
3. Wii is at a point where its maturity stages as the sales are slowing down and fewer new buyers enter the market, most of the people who buy the games of Wii are people who owns Wii or repeat purchasers. Profit declines due to fierce price competitions among sellers. Wii can only attract young gamers, old folks and family members, it doesn’t attract hardcore gamers as the games are not suitable. Many hardcore gamers still play PS3 instead of Wii. Continue to concentrate on creating and profit more from games for Wii for the people that already owned Wii and also other Nintendo products such as DS and small handheld game console. Therefore applying the right 4Ps is needed, The price of Wii is very reasonable, promotions comes along with different stores all around the world and the new generation of Wii will be in compete with other products like Xbox one and Ps4.Nintendo is employing the right marketing mix strategies.
4. Wii can develop new upgrades, technology that no other competitors have yet to bring out to the gamers, maybe a goggle where you can wear it and you feel like you’re in the game. Wii can also focus on the 4Ps, firstly the product that I just said, lowering the price, having promotions and lastly selling them in the right place. Focus on family and teens. Everyone likes new things and Wii can also plan to come out with more games, research on what is popular among the