Preview

Why We Study Torism and Hospitality at University

Good Essays
Open Document
Open Document
446 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Why We Study Torism and Hospitality at University
With the considerable growth of hospitality and tourism industry and more governments recognizing the industry’s contribution to national and local economies, a number of academic institutions have expanded degree offerings and started specializing in these disciplines (Garside 1991). Study tourism and hospitality at University are essential not only for academic advances but also for developing practical applications.
Wiley (1995) argues that the success of every hotel company is conditioned by the capability of its managers to coordinate the business with the changes that characterize the modern international environment. Marketing is a required course for the University. Through study of the Marketing, the managers of hotel companies can strategically plan to direct the studing constantly searching and choosing ways to be competitive, to decide how to attract new tourists, how to keep the permanent tourists, how product to be more attractive from the competitors ones, how to position successfully on the competitive tourist market. So study Marketing at university is necessary for tourism and hospitality.
Furthermore, Langbert (2002) also argues that Tourism in general and food service in particular contribute to a nation's economic development in many ways, in addition to the immediately apparent prospects of creating jobs and boosting overall income. Food and Beverage is interesting course at University. Before go to hotel to practice, students have to pass the test about alcohol and food service. Through study the Food and Beverage, it will be improve the ability of practical, easier get job and adapt to working at hotel. So study this course at University is very important for students.
In conclusion, some 6,000 new employees are needed every year to service the expanding hospitality and tourism industry, according to Failte Ireland, the national tourism development authority (Cohen, 2005). From this, it can be seen that Tourism and Hospitality

You May Also Find These Documents Helpful

  • Powerful Essays

    Kotler, P., Makens, J. C. and Bowen, J.T. (2010) Marketing for Hospitality and Tourism. 5thed. New Jersey: Pearson prentice hall.…

    • 3423 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Hospitality Training Foundation. 2003. Labour Market Review 2003 for the Travel Services, Tourism Services and Events Industry. London: Hospitality Training Foundation.…

    • 3083 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Kotler P., Bowen J.T. and Makens J.C. (2011). “Marketing for Hospitality and Tourism”. 5th ed. Pearson Education…

    • 2745 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    The hospitality is all about to satisfy the customers , welcoming them and make them feel special.The hospitality industry is a very diverse and complex industry and it is always changing . Changes are needed in the industry because the interest of the businesses (hotels, restaurants ,pubs) is to meet the customer`s expectations.Diverse because the hospitality industry includes all those businesses what are providing food, beverages , accommodation . Slowly over the years hospitality industry has became very complex.Often tourisum , travel and the hospitality industry are overlaping each other. Usually people think that hospitality and tourisum industry are the same but these are both a different , individual sector.Hospitality industry mostly includes catering , exibition and conferencing activities whilst tourisum includes sport activities , museum , travel agency activities but as I have mentioned before they are often overlap each other for example hotels often advertising themself in travel agency`s magazines.…

    • 3515 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    Analysis of Cdp Model

    • 5001 Words
    • 21 Pages

    Kotler, P., Bowen, J. T., Makens, J. C., (2006) Marketing for Hospitality and Tourism. Fourth Edition. New Jersey: Prentice Hall.…

    • 5001 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    Hospitality Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing is becoming more important in the hotel industry. Corporate giants have entered the hospitality market. The hotel industry will consolidate like the airline industry. Therefore, it will be more competitive. Hotel chains are relying on the expertise of a marketing director.…

    • 830 Words
    • 4 Pages
    Good Essays
  • Better Essays

    From an individual prospective, tourism and hospitality can be seen to be comprised of 3 equal components: transportation, foodservice and lodgment. All which are just as essential to each other.…

    • 1686 Words
    • 7 Pages
    Better Essays
  • Best Essays

    Nowadays, with the rapid development of the hospitality industry in Shanghai, more and more hotels are demanded and built that brings more fierce competition to the hotels. Whether a hotel could capture market share, the most important thing for the hotel is marketing strategies. Correct marketing strategies could make a hotel winning in the competition. Our report is written based on the research of the marketing actuality of Four Seasons Hotel Shanghai and focused on analysing its marketing strategies to study how it promotes its product and services. The report is divided into three sections. In the first section, we introduce and give some detailed background information about the hotel including its history, stage in the lifecycle and the product and services the hotel is offering. In the second section, we identify the hotel's target market and analyse their characteristic. In the last section, the information about the promotional…

    • 2616 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    Tourism and Tour Operator

    • 6270 Words
    • 18 Pages

    Hospitality means providing service to others, as well as demonstrating consistent excellence and quality. It should also mean profitably providing value at any price level, while demonstrating your own unique points of distinction. Most of all, hospitality should be a “place”, where people can still be exceptional individuals and they can extend their own personality and style (Hogan, 2008).The hospitality industry is part of a huge group of companies known as travel and tourism industry, which provides the necessary or desirable goods and services to travellers. The hospitality and tourism industries are the large stand…

    • 6270 Words
    • 18 Pages
    Powerful Essays
  • Best Essays

    A group of individuals that were born in the same defined period of years have been exposed to similar societal and historical…

    • 2248 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    The hospitality and tourism industry is one of the most flourishing industries in the world; thus, almost every country relies on the industry. The income that a country gains from the industry is almost half of its gross national product. However, for developed countries, such as the United Kingdom, promoting hospitality and tourism is not a problem since they are already known and well-established worldwide. On the other hand, for developing countries where they mostly rely on the industry for income, such as the Philippines, upholding their hospitality and tourism sector will be hard. A lot of factors have to be considered, for instance, safety and security of the tourists, the cost of the tour, and the significance of the place as tourism nowadays relies on popularity—the more popular the place is, the more tourists it will attract. Thus, the demand for effective marketing strategies and public relations is a necessity.…

    • 4130 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Bibliography: * Clark, M.A., Riley, M.J., Wilkie, E. and Wood, R.C. (1998)Researching and Writing Dissertations in Hospitality and Tourism, London, International Thomson Business Press.…

    • 19052 Words
    • 77 Pages
    Good Essays
  • Powerful Essays

    Study began from the interest to see if every Tourism graduate were able to have a job in a particular field that caters or offers tourism. So we conducted study to make out the relation of employment to majoring courses in previous years to inform the possible employment opportunities for students majoring Tourism.…

    • 7453 Words
    • 30 Pages
    Powerful Essays
  • Powerful Essays

    Hiring Preference

    • 1695 Words
    • 7 Pages

    The hospitality industry is a broad category of fields within the service industry. It comprises a range of businesses which includes lodging, restaurants, event planning, theme parks, transportation, cruise lines, and additional fields within the tourism industry. The term “hospitality” has become accepted over the years as a generic word, which describes the well being of services and facilities related tourists and travelers.…

    • 1695 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Tourism industry is the main influential type of industry in the world. It is not just hundreds of thousands of business but a global industry with major policy implications (Smith, 1995). It is based on different components and interrelated parts. For example, transportation, accommodation, attractions, activities, marketing and government regulation. Government in all levels encourage tourism development because it generates new wealth through export sales and foreign exchange earnings.…

    • 1161 Words
    • 5 Pages
    Good Essays