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Why Is Midas Successful

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Why Is Midas Successful
Qualifiers: Midas's qualifiers include: (1) Speed; (2) Specialisation of services; (3) Price; (4) Trust/Reliability; (5) Quality parts; (6) Customer service; (7) Guarantee; and (8) Location.

Winners: From the customer's perspective the winners which ensures they utilise Midas are Speed and Price.

In order to assess the anticipated impacts of the introduction of maintenance services on the existing business process it is necessary to analyse the potential fit of the new business with the existing areas. This analysis will indicate whether or not the process can be effectively integrated within the existing production process without jeopardising the company's existing winning qualifiers.

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