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Why is eco fashion so popular

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Why is eco fashion so popular
Why is Eco fashion so popular?

CONTENTS
1. Chapter 1: Introduction
2. Chapter 2: A short introduction to Eco fashion
3. Chapter 3: Stella McCartney: its history and effects
4. Chapter 4: Eco fashion designers
5. Chapter 5: If people spend higher price to buy eco-clothing, why and how
6. Chapter 6: Conclusion
7. Glossary 8. Indicative Bibliography

1. Introduction
The purpose of this essay is to the knowledge content on eco-fashion since at end of the day people pay increasingly attention on eco fashion. At the meantime, even though eco fashion is so popular, if customers are willing to spend more money to support the eco-fashion industry. This paper aims to contribute some recommendations of eco-fashion consumption.
This essay, undertaken in four phases: a short introduction of eco-fashion about its history and future; second some eco-fashion brand in particular Stella McCartney and its development; third the eco fashion designers—what problems they face and how to solve it; last but not least, the customers side, since eco product cost a lot more money compared with traditional product, if customers accept the new fashion and how much they can afford, what are customers’ purchase decisions. In the conclusion, the finding of eco-fashion and the meaning of it to us will be outlined, and some problems’ solutions will be given.
This qualitative study uses a bit social psychology result from “the meaning of appearance and especially clothing and fashion is understood in a social context”(Niinimäki, K 2010) by data-gathering method from both research paper study and online resources.
2. A short introduction to Eco fashion
According to Birtwistle and Moore’s study in 2007, during the 1970s environment and ethical anguish started with being public awareness, and this issue always and greater be there until now. Sustainable consumption is for decreasing the raised public


Bibliography: Jackson, T. (2003), Policies for Sustainable Consumption. Sustainable Development Commission, Environmental Change Institute, Oxford University, Oxford.
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