why is communication life blood of organization ?

Topics: Communication, Nonverbal communication, Writing Pages: 8 (1937 words) Published: February 22, 2015

In any organization, communication plays a vital role in its normal function. All tasks require communication of some sort at some level. Communication in an organization helps the managers to perform the basic functions of management which include Planning, Organizing, Motivating and Controlling. Communication skills whether written or oral form the basis of any business activity. Human beings communicate consciously, through our choice of words, and subconsciously, with facial expressions and body language. The words we choose can be affected by several different things, including fear of embarrassment and fear of offending others. As a result, we often choose words designed more to address those concerns than to communicate our true feelings. Organizational Communication

Definition 1:
Organizational Communication refers to organizational-related communication skills for effective and participatory communication across business and organizational settings. Definition2:
It is a subfield of the larger discipline of communication studies. Organizational communication, as a field, is the consideration, analysis, and criticism of the role of communication in organizational contexts. Definition3:

It is a process by which activities of a society are collected and coordinated to reach the goals of both individuals and the collective group. It is a subfield of general communications studies and is often a component to effective management in a workplace environment. Definition4:

The Communication for Governance and Accountability Program (CommGAP) defines Organizational communication according to two approaches: i- The Container Approach - According to which organizational communication can be defined as the transmission of a message through a channel to a receiver. ii- The Social Constructionist Approach–According to which organizational communication can be defined as the way language is used to create different kinds of social structures, such as relationships, teams, and networks The former definition emphasizes the constraints that are placed on communication given pre-existing organizational structures and the latter definition highlights the creative potential of communication to construct new possibilities for organizing. Where Communication stands in an organization –

“Without credible communication, and a lot of it, employee hearts and minds are never captured.” (John Kotter) The very success of an organization is built upon effective communication. It establishes relationship between the superior and the subordinate, and the quality of relationship revolves around the nature of communication. As blood flows, it pumps oxygen through the body to sustain life. Likewise, communication is the lifeblood of projects and organizations. The project manager continuously circulates project information from the external stakeholders to the project plan documentation, to the internal stakeholders, to the project plan. This cycle of communication and information flow is iterative and continues throughout the life of the project. Without it, stakeholders and the project team can be left wondering where things stand and what decisions have been made. A project team flowing with effective communication is empowered to make more contemplative and educated project decisions. Remember, just as blood doesn't flow by itself, neither does communication. Both require interaction on the part of the team and stakeholders. The business of an organization is run on interchange of information, plans, ideas, proposals, use of data and conducting discussions, meetings and research which are all different forms of communicate on. Effective Communication:

“Communication skills are the tools we use to remove the barriers to effective communication. The communication process is composed of several stages, each of which offers potential barriers to successful communication.”

Effective verbal and nonverbal...

Bibliography: i. Communication for Governance and Accountability Program, (. (2012).Organizational Communication (1st ed., Vol. 1, p. 25). Washington DC: World Bank.
ii. Harris, T. (2002). Applied organizational communication: Principles and pragmatics for future practice (2nd ed.). Mahwah, N.J.: Lawrence Erlbaum Associates.
iii. Johnson, R. (1976). Management, systems, and society: An introduction. Pacific Palisades, Calif.: Goodyear Pub.
iv. Heath, R. (1994). Management of corporate communication: From interpersonal contacts to external affairs. Hillsdale, N.J.: Erlbaum.
v. Effective Communication skills by MTD training
vi. The art of communicating by ERIC GARNER
vii. How to ask what you want at work by Anne Galloway
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