In addition to this, the results from interviewing reflect the company’s convenience and services are not too high, just over 50% of respondents think that it is fair. In order to capture value from customers and own customer loyalty, in its marketing strategies, the company needs to build the right relationship with right customers and create customer delight. The company should strengthen customers’ belief that lower price does not mean bad services. Besides, Jetstar Asia should develop effective advertising strategy to consolidate their brand name through mass media.
Furthermore, limited fleet and flight destinations caused restriction in expansion marketplace as well as attracting target customers. Thus, we recommend the company to apply competitive strategies. The company should carry out not only protect its current market shares but also increase it further.
Read more: http://www.ukessays.com/essays/tourism/the-low-budget-airline-jetstar-asia-airways-tourism-essay.php#ixzz366jNvPIt Jetstar Asia Airways has focused on not only individual passengers but also business travellers. It has set up several kinds of privilege services for business travellers to increase number of passengers year by year. From only 50 firms in 2004, now Jetstar has 400 corporations travelling with it (Baoying, 2009). More and more businesses, even multinational companies, are likely to choose low cost airlines to save their business cost that create potential low cost market for Jetstar Asia Airways and other airlines. Besides, trend of short-haul travelling is increasing in number of Asian tourists; instead of long-haul holidays because it enables Asian people travel more regularly in year. Focusing on these subjects, Jetstar Asia will catch more opportunities to expand its market share. In addition to this, in Singapore, two integrated resorts - the Marina Bay Sands and Resorts World Sentosa – will be opened in 2010. At that time, number of traveller visits Singapore will...
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