WHY HAS HUAWEI BEEN SO SUCCESSFUL WHEN ENTERING NEW OVERSEA MARKET？
Why has Huawei been so successful when entering new oversea market？
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1. Introduction
At the beginning of the 21st century, it has shocked the world that Huawei technology, an IT company from a developing country, China, has achieved great success in the international market which has suppressed Nokia to be the second largest telecommunication company. Huawei is a private company, which differs from other Chinese successful companies that were supported by the government. It was established in 1988 in Shenzhen, Guangdong province. The company had a tough beginning, and started selling imported products before they could manufacture them. It grew rapidly by dominating global markets, and so far it has been one of World’s Top 500 Enterprises as well as the largest telecom vendor in domestic market (Fu & Fu, 2011).
This essay aims to find out the prime reasons why Huawei can be a leader in the telecommunicating field and why it has to exploit international markets instead of finding opportunities from the domestic consumers. What’s more, the essay targets the main rivals that have the same market positioning as Huawei.
This study will firstly analyze the several important factors that lead to Huawei’s success, which includes political situations, economic effect and followed by the company’s own strategies and management model. Additionally, it is also necessary to point out the threats that Huawei are confronting and give some reasonable predication about its future.
2. Analyze reasons of Huawei’s oversea success
Why Huawei chose to search ways in oversea countries?
At the beginning of 1990, Huawei started its own business. However, the domestic market was too crowded because world’s famous companies had occupied the whole market, there was no room for a new company to develop(Fu & Fu, 2011). This led to Huawei paying their attention to the oversea market instead of the domestic market. The
content
1. Introduction
At the beginning of the 21st century, it has shocked the world that Huawei technology, an IT company from a developing country, China, has achieved great success in the international market which has suppressed Nokia to be the second largest telecommunication company. Huawei is a private company, which differs from other Chinese successful companies that were supported by the government. It was established in 1988 in Shenzhen, Guangdong province. The company had a tough beginning, and started selling imported products before they could manufacture them. It grew rapidly by dominating global markets, and so far it has been one of World’s Top 500 Enterprises as well as the largest telecom vendor in domestic market (Fu & Fu, 2011).
This essay aims to find out the prime reasons why Huawei can be a leader in the telecommunicating field and why it has to exploit international markets instead of finding opportunities from the domestic consumers. What’s more, the essay targets the main rivals that have the same market positioning as Huawei.
This study will firstly analyze the several important factors that lead to Huawei’s success, which includes political situations, economic effect and followed by the company’s own strategies and management model. Additionally, it is also necessary to point out the threats that Huawei are confronting and give some reasonable predication about its future.
2. Analyze reasons of Huawei’s oversea success
Why Huawei chose to search ways in oversea countries?
At the beginning of 1990, Huawei started its own business. However, the domestic market was too crowded because world’s famous companies had occupied the whole market, there was no room for a new company to develop(Fu & Fu, 2011). This led to Huawei paying their attention to the oversea market instead of the domestic market. The
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