Preview

Why Companies Go Global

Satisfactory Essays
Open Document
Open Document
318 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Why Companies Go Global
Presentation: Why do companies go International
Introduction
Good morning everybody, thanks for coming today. This morning I’m going to explain you why nowadays many companies decide to go global. I choose this subject because, as you know, we come from all around the world, Canada, France, Spain, Japan and we are all interested in the global vision of our world.
As you know, in our increasingly global society, many companies cannot afford to live with the illusion that their domestic markets will always be strong. For this reason, many companies choose to expand to overseas markets.
Benefits of becoming global
By taking a venture into international markets, a company can offset seasonal fluctuations in sales and increase profits in general through exposure to a greater number of prospects. Further, technical proficiency is often increased by expanding into markets with a greater expertise in certain areas of technology. In addition, expanding into foreign markets can minimize a company’s risk of losing market shares to customers who themselves take advantage of the Internet to look for suppliers of goods and services in foreign markets.
Risks of becoming global
Becoming global can seem exciting and adventurous but you have to be conscious that there are many risks involved for the company and potential obstacles to consider.
Cultural and language barriers are the most obvious of these considerations. Variations in religious beliefs, societal norms, and business negotiation styles all have an impact on how business needs to be conducted when dealing with foreign counterparts.
For example language barriers may present an obstacle when you are trying to communicate the benefits and advantages of a company’s products and services overseas.
Other difficulties in expanding into foreign markets include economic and political risks. Shifting borders and the instability of some foreign governments can pose a threat to the security of a business overseas.
How to

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Mkt 421 Week 3

    • 782 Words
    • 4 Pages

    When an organization wants to go global, they look at the opportunities in all countries that will permit that organization to enhance the effectiveness of business functions everywhere the organization has operations and then devise a strategy to achieve that goal. The two main reason an organization looks to globalization is for standardization and customization. Standardization uses a regular product, service and message over all markets to solidify the image of the brand. Standardization works until consumers turn to local companies that identify with the region’s cultural needs and wants. The other reason is customization which is standardized products, services, and messages that have…

    • 782 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Comm 103 Notes

    • 2234 Words
    • 9 Pages

    * Whether it is through operational growth strategic alliances, formal partnerships, mergers and/or acquisitions, the global marketplace is becoming home to an increasing number of businesses seeking to operate via an international-based business model.…

    • 2234 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Study Question

    • 832 Words
    • 4 Pages

    * Potential barriers to communication when a company attempts to conduct business in another country can be divided to three parts. One is social and cultural differences. Second, Economic differences, Lastly, Political and Legal Differences. To overcome these barriers, understanding and respecting these differences are critical to pave the way for international business success.…

    • 832 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Argos Entry in China

    • 599 Words
    • 3 Pages

    The decision to expand your business across borders can be quite a crucial one. According to (Ghemawat 2001) “companies routinely exaggerate the attractiveness of foreign markets, which can lead to expensive mistakes.” Additionally, one must also critically analyze its competitors in the potential market which they seek to enter.…

    • 599 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    their products in markets around the world, each is also strategizing to expand into other…

    • 10082 Words
    • 41 Pages
    Powerful Essays
  • Good Essays

    case study

    • 1055 Words
    • 5 Pages

    It is inevitable if firms increase their global operations because every country has something different to offer, something new, and without the current innovation being promoted to the market, the company will start to lose its edge on competition.…

    • 1055 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    When it comes to global expansions the host country is responsible for providing a wide array of things ranging from skilled individuals to the availability of raw material as well as transportation and a valid market to sell the products being produced. By introducing an expansion into a new foreign country there are other issues that can arise such as the host countries ability to integrate the new company into the marketplace and grow as it does as well as the country’s rate of utilization and absorption. Secondly, the country’s infrastructure may also be affected when it integrates the new firm. In addition, when things such as machinery is hard to obtain, electricity is either non-existent or unreliable and technologies such as telephones and other communicational tools are unavailable the host country would have to integrate these tools before the firm…

    • 2031 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Document2

    • 402 Words
    • 2 Pages

    Expanding into a global market gives a business the distinct advantage of connecting with new customers and new business partners. A company doing business in Eastern Europe, for instance, may find a cheaper workforce, less-stringent tax laws or even less-expensive modes of advertising in local newspapers, television stations and radio programs. In other words, the opportunities for networking internationally are limitless. The logic behind this is simple: the more "places" your…

    • 402 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Big World Smal World

    • 450 Words
    • 2 Pages

    However, while moving overseas would have great advantages, there are still challenges that a firm would have to overcome. To a degree, a business would have some difficulty with communications and their company network. One would even worry about the changing value of currency. Physical and or cultural barriers can also hinder a business, at times a business may be seen as too political to do business with…

    • 450 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Globalization Crux

    • 1278 Words
    • 6 Pages

    Globalization is a top concern for many businesses today. According to interviews conducted by BMGI, “seven out of 10 Fortune 500 CEOs cite the challenges of globalization as their top concern” (Para, 3). Globalization is the crux of expansion and growth for a company looking to control their market. Although, the concept of globalization is one of many complex parts it is still a very necessary discussion any company looking to survive long-term should be having. I propose that companies include the idea of global expansion in their long-term goals and plans for the future. My solution to globalization crux to anticipate it long in advance and face it head on. This approach does come with its…

    • 1278 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    In lieu of a slow economy recovery and highly competitive local market, mid-size companies should take advantage of opportunities in the global markets by getting involved in the international stage. There is no doubt that there is an imminent risk of expanding any business to foreign countries, especially given the fact that there are different cultural, geographic, and political differences. Business leaders who do not increase their sight to global markets are very likely to fall behind their competitive edge or peers.…

    • 334 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    These issues are legal, ethical, and cultural traditions. In order to successfully conduct business in a foreign country, you must learn and understand the legal aspects of the host country. Local laws can help advance the success of the company, but it could also jeopardize current and future business. An important issue that can arise and in many situations is cultural beliefs and practices. Some countries have cultural traditions, such as the male growing a beard throughout his adulthood. This would be something to keep in mind if a food distributor plans on doing business in these countries. Ethical issues can also become a problem when a decision is required to be made which could mean financial success, but possibly cross the line of ethical values. These are only a few of many issues that can steer a business in either a positive or negative…

    • 1064 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    The power and impact of globalization means that it’s essential for every company to understand the current and future impacts of worldwide trends on operations, to develop a globalization strategy to optimize learning opportunities through exposure to various markets around the world, and perhaps also to extend its reach to new customers. As customer communities are also global, no large company can hope operate successfully without addressing global markets.…

    • 1045 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Ecco and Turkish Market

    • 2874 Words
    • 12 Pages

    Ecco is a Danish shoe manufacturer and retailer founded in 1963 by Karl Toosbuy in Bredebro in Denmark. Ecco shoes are sold in more than 90 countries. The company has expanded its operations into markets worldwide.…

    • 2874 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    There are many reasons can promote firms go international, includes the domestic market saturation, end of PLC in domestic market, geographic diversification, to gain the economies of scale, stiff competition in domestic market and absence of competitors overseas etc.…

    • 797 Words
    • 2 Pages
    Good Essays