Whsmith Situation Analysis

Critically assess the key segments (both products and market) that the company is dealing in, and develop a product/service proposition for these segments. In terms of geographic segmentation, the main business segments of WHSmith are divided into Travel stores and High Street stores. The categories and range of its products are offered according to the size and pattern of each retail sector. Travel stores provide limited selection of products and tailored services which are suitable for a trip. In the sector of High Street retail, High Street stores offer not only food and impulse items but also four categories of products: newspapers and magazines, stationary (cards, gift wrap), books and entertainment.

Newspaper and magazines