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Whole Foods Strengths And Weaknesses

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Whole Foods Strengths And Weaknesses
Whole Foods has the weakness of depending mainly on the U.S. market. The vast majority of the company’s locations are in America. This is a weakness because it makes Whole Foods vulnerable to economic changes in the United States. The company has already faced one recession in the U.S. Also, the company has relatively high prices. This weakness makes Whole Foods less attractive to price-conscious or price sensitive consumers who would rather buy cheaper goods. In addition, the firm has a limited network of suppliers that satisfy Whole Foods Market’s quality standards. Moreover, traditionally, Whole Foods used no national marketing campaigns. It is one of the only consumer product companies in the Fortune 500 that has never run national ads
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