Whole Foods Strategic Plan

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Whole Foods – Strategic Plan
IST 7100
September 20, 2014
Kunal Parekh

Whole Foods Market, Inc. which is headquartered in Austin, Texas, is an American foods supermarket chain it was founded by John Mackey who currently serves as the CEO of Whole Foods. To sum up their mission and vision statement, Whole foods as a company strives to help out in promoting positive health and well-being of people, this includes team-members, customers and the whole planet in general. Some of their core values include:
Selling the highest quality natural and organic products available
Satisfying, delighting and nourishing our customers
Supporting Team Member happiness and excellence
Creating wealth through profits and growth
Serving and supporting our local and global communities
Whole foods market is known for being a supermarket chain that strictly prides itself in being the largest natural and organic foods supermarket chain. In addition to that Whole Foods is regarded as America 's first national certified organic grocer. Whole Foods Market now owns and operates 335 retail stores, of which 322 stores are located in the US and the District of Columbia, seven in Canada, and six in the UK. (Our Values and Mission, 2014).
Whole Foods competitive advantage is its broad product offerings; it offers broad selection of perishable foods which is designed to appeal to both natural foods and gourmet shoppers. In addition to that the company prides itself in offering a wide variety range of products that include a range of produce, seafood, grocery, meat and poultry, bakery, prepared foods and catering, specialty (beer, wine and cheese), coffee and tea, nutritional supplements, vitamins, body care, educational products such as books, floral items, pet products and household products. Whole Foods ability to be able to offer these range of products at all its locations has enabled the company to continue to stay competitive and maintain a



References: BusinessBee-The Pros and Cons of Using Self-Checkouts (n.d.). Retrieved September 20, 2014. Company Info. (2014). Retrieved from http://www.wholefoodsmarket.com/company-info Our Values and Mission. (2014). Retrieved from http://www.wholefoodsmarket.com/careers/our -values-and-mission Turner, N. (2014, September 15). Whole Foods to Test Rewards Program as Competition Grows. Retrieved September 20, 2014. Whole Foods Market: Strengths, Weaknesses, Opportunities, Threats. (n.d.). Retrieved September 20, 2014.

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