Whole Foods Pest Analysis

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Political Factors. Political issues such as tax increases, the election of new government bodies, and a shift in any government regulation are some of the significant political factors in the remote/macro-environment that may impact Whole Foods Market (WFM). Organic and genetically modified organisms (GMO) food regulations present an opportunity for WFM to continually “improve its standards to ensure proper labeling of organic and GMO-free products in Whole Foods Market stores” (Meyer, 2017, para. 4). USDA regulations regarding the use of genetic engineering or GMOs are very stringent. Free trade agreements present an opportunity for WFM in the sense that the organization may take advantage of the agreement to expand its business to other places

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