A. SIC/NAICS #’s - The SIC number for Whole Foods Market, Inc. is 5411, which implies grocery stores. The NAICS number for Whole Foods is 445110, which means supermarkets and other grocery (except convenience) stores. (Mergent Online)
B. Mission Statement - Barbara Farfan who writes for about.com states, “The mission statement of the Whole Foods Company and Whole Foods Markets begins with its motto, which is "Whole Foods, Whole People, Whole Planet" The Whole Foods mission explains and defines what that motto means. This mission explanation includes..."Whole Foods - We obtain our products locally and from all over the world, often from small, uniquely dedicated food artisans. Whole People - We recruit the best people we can to become part of our team. We empower them to make their own decisions, creating a respectful workplace where people are treated fairly and are highly motivated to succeed. Whole Planet - We recognize the connection between our lives, our communities and the environment."” Based on this mission statement provided by about.com, Whole Food’s mission does satisfy all the requirements of an ideal company mission statement. Whole Food’s mission statement identifies the company’s products. The mission statement specifies the customer’s needs that it seeks to satisfy. Their mission statement also gives Whole Foods their own unique identity.
C. Enterprise Strategy - According to Whole Foods.com, Whole Foods has several local and global enterprise strategies. Locally all Whole Foods stores donate to area banks and shelters. Then several times a year the stores will hold a “5% day”, where 5% of all their net sales are donated to a local nonprofit or educational organization. Furthermore, on a global level, Whole Foods has several foundations that work towards poverty relief in developing countries.
D. Corporate Level Strategy - While Whole Foods does not tend to be very public with their corporate level strategy, it appears
Bibliography: "Consumer Trends." Supermarket News Home Page. N.p., n.d. Web. 26 Feb. 2014. Farfan, Barbara. "Whole Foods Markets Mission Statement - Motto, Mission, Core Values & Standards." About.com Retail Industry. Web. 21 Feb. 2014 "Grocery Stores." Market Report. N.p., n.d. Web. 26 Feb. 2014. "We Serve and Support Our Local and Global Communities | Whole Foods Market." Whole Foods Market. Web. 21 Feb. 2014. “Whole Foods Market, Inc.” Mergent Online. Web. 21 Feb. 2014.