1. What are the chief elements of the strategy that Whole Foods Market is pursuing? Whole Foods Market is pursuing the elements in their strategy of fresh, natural and organic foods and products with no preservatives or artificial ingredients. Promote a healthier lifestyle and increasing consumer knowledge of food safety and environment. They also educate consumers on how pesticides affect the land as well as the human body. 2. Is Whole Foods’ strategy well matched to recent developments and conditions in the natural and organic foods segment of the food retailing industry?
Yes, the Whole Foods strategy has worked well for the company. They have good products and have happy employees who also obtain shares in the company. They do not have much competition only on smaller scales or small areas in existing regular food markets. The company is still expanding even in this poor market and acquiring new stores and companies.
3. Do you think John Mackey has a good strategic vision for Whole Foods? Why or why not? What do you like/dislike about the company’s “Whole Foods, Whole People, Whole Planet” motto? Do the motto and the principles underlying the motto really matter at this company or are they just nice words and window dressing? Explain.
Yes, looking at the company’s profits and growth John Mackey has an excellent strategic vision for this company and employees. He has managed to maintain a top quality product, expand stores all over the country, offer good employee incentives and expand his food store chains all over the USA and some locations abroad, while still making good profits. The motto to me isn’t two impressive it is just a play on words to somehow match the stores name “Whole Foods” the Motto Whole Foods, Whole People, Whole Planet. If I didn’t know we were talking about Whole Foods I would have no idea what message that motto was trying to convey.
4. Do WFM’s core values as