Preview

Who Is Philip Knight?

Good Essays
Open Document
Open Document
757 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Who Is Philip Knight?
In 1993, the man whom The Sporting News voted "the most powerful person in sports” was Philip Knight, a dynamic form of a man who for nearly 30 years has shown the sports legends alike. He studied at The University of Oregon and had competed in the school track team. He was a rising track star setting records for himself trying to meet up with Steve Prefontaine a running sensation who died tragically at a very young age. Philip graduated in 1959 with a B.S. in Business Administration. Before that he set a record for the fastest mile run setting the record at 4 minutes and 10 seconds later he also received a MBA from Stanford University. He lead a generation through the production of shoes and …show more content…
He outlined a plan for breaking the records Adidas had on the running-shoe market by using cheap Japanese labor to make a cheaper, better-quality running shoe. In 1964 Knight and his former track coach, Bill Bowerman, each invested $500 to start Blue Ribbon Sports, which was the start of Nike. They had both shown dissatisfaction with running shoes and decided to try to improve on shoe design. In 1972 the first shoe to appear under the Nike brand, The Cortez, came about. It became successful for the the company named after the Greek Goddess of victory. By 1979, Nike took half of the U.S. running shoe market. In the 1980s and 1990s, Nike made advertisements that helped make it the main brand of athletic shoes worldwide. He said that he didn’t like the traditional advertisements for many many businesses but soon some of his commercial advertisements featured endorsements from athletes such as Michael Jordan and Tiger Woods. Nike also created a slogan also known world wide "Just Do It.". Even the people who weren’t technically caught up with all the new trends in this generations knew exactly what brand name that slogan belonged to and if they saw the so called swoosh logo the first thing that might pop into mind would be …show more content…
It is now the world's largest sports and fitness apparel company . Nike’s first ever shoe design include the waffle sole and air cushioning. Phil’s old track coach Bill Bowerman helped think and develop of Nike’s first “waffle” sole which was very popular at the time when Reebok was the main sport and work out shoe. Knight soon also purchased the stop-motion animation company in 2002 and changed the company name to Laika. In 2006 Knight donated $105 million dollars to Stanford which, at the time, was the largest ever individual donation to an American business school. In in 2009 Phil’s other company Laika released its first feature film. After Knight’s exceptionally large donations to the campus, the campus was soon named "The Knight Management Center,”.In August 2007, Knight and his wife donated $100 million to found the UO Athletics Legacy Fund to help all athletic programs at the university.Knight had financed the UO's $68 million dollar, 145,000 square-foot Gridiron football stadium that was opened in July in

You May Also Find These Documents Helpful

  • Good Essays

    In 1972 Knight created Nike and paid a college student $35 to design a logo for his new company. Nike became increasingly popular and was at the top of the sneaker game in 1990 when many forms of controversy and some questions of Knights character arose. Nike was able to get through the controversy and remain at the top of athletic footwear and Phil Knight was named the “most powerful” person in sports in 1993. The controversy continued to attract itself to Nike and as the founder and CEO many scrutinized the way Knight handled himself and the company in those situations. Phil Knight is one of the most successful self made billionaires in history but many dispute whether or not he is one of the best business leaders of a…

    • 596 Words
    • 3 Pages
    Good Essays
  • Better Essays

    In high school and college, Knight wanted better shoes and knows how it feels to not have good running shoes. So he wanted to give back to the athletes that did not have good running shoes. Bowerman decided to use a waffle maker to make Nike’s first running shoes because it allowed the runner to have flexibility and traction on the track. After getting into the high rankings of running shoes, Knight and Bowerman debuted the Cortez, a running shoe, at the 1972 Olympics. Doing this made, the profit of the shoe rose quickly and they started to sell thousands. Knight would have athletes wear his shoes so they could influence other athletes to wear them also. In the next couple of year's, Nike grew and were selling one-half of the athletic shoe market. Knight made an endorsement deal with John McEnroe, a pro tennis player. After McEnroe rolled his ankle in a tennis match, he started to wear a Nike tennis shoe model and once he did that, everyone wanted to purchase a…

    • 1231 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Philip Knight Nike

    • 1837 Words
    • 8 Pages

    Philip Knight is the chairman, CEO, and co-founder of Nike and he currently owns more than 90% of the firm. The company is internationally known for its trademark "swoosh" and its leadership in the athletic apparel industry. Philip H. Knight 's involvement with a sporting goods company is not accidental. He has always loved running, was a miler in college and has participated in marathons since. Knight received a BBA in Accounting at the University of Oregon in 1959, and was an MBA student at Stanford University. The revolution of the sports clothing industry began in 1964, when Knight and his partner, coach Bob Bowerman, began to import Japanese shoes and sell them to local track runners, under the company name Blue Ribbon Sports.…

    • 1837 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Nike Accounting

    • 3659 Words
    • 15 Pages

    had full-time jobs - Bowerman at Oregon and Knight at a Portland accounting firm - so they…

    • 3659 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    Johnson created the first product brochures, print ads and marketing materials, and even shot the photographs for the company’s catalogues. He established a mail-order system, opened the first BRS retail store and managed shipping/receiving. He also designed several early Nike shoes, and even conjured up the name Nike in 1971.Around this same time, the relationship between BRS and Onitsuka was falling apart. Knight and Bowerman were ready to make the jump from being a footwear distributor to designing and manufacturing their own brand of athletic shoes. They selected a brand mark today known internationally as the “Swoosh,” which was created by a graphic design student at Portland State University named Carolyn Davidson. The new Nike line of footwear debuted in 1972, in time for the U.S. Track & Field Trials, which were held in Eugene, Ore. One particular pair of shoes made a very different impression – literally – on the dozen or so runners who tried them.…

    • 1263 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Nike Company History

    • 593 Words
    • 3 Pages

    1972 marked the breakup of the BRS/Tiger relationship. BRS soon changed its name to Nike, Inc. and debuted itself at the 1972 Olympic trials. In 1973, Steve Prefontaine was the first prominent track star to wear Nike shoes. The late 70’s and early 80’s also saw John McEnroe, Carl Lewis, and Joan Benoit sporting Nike shoes. Nike popularity grew so much that in 1979 they claimed 50% of the U.S. running market. A year later with 2,700 employees,…

    • 593 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Nike leads the world in the manufacturing and distributing of its athletic footwear and accessories. Nike is the brain child of Phil Knight and his former track coach, Bill Bowerman. The duo formed a company that would eventually become the leader in the athletic industry with the sales and manufacturing of athletic wear. The Nike brand is widely recognized by its catch phrase and its logo. Their marketing campaigns specially “just do it” helped it revive its brand image. The swoosh sign is recognizable across most of the world. This alone attributes for Nike 's worldwide success. Overall, Nike keeps improving its product which helps to keep the population engaged with its brand.…

    • 1282 Words
    • 5 Pages
    Better Essays
  • Best Essays

    Nike is a multinational corporation engaged in the design, development, marketing and sales of athletic footwear, apparel, and equipment. The company was founded in 1964 by a former University of Oregon track runner, Philip Knight, and his track coach Bill Bowerman. They named the company Blue Ribbon Sports. They were importing running shoes from a Japanese company and selling them in the Pacific Northwest. They continued to grow until in 1971 Blue Ribbon Sports started to manufacture their own line of footwear overseas for import into the United States. At the same time they introduced the now iconic swoosh logo and the NIKE brand named after the Greek goddess of victory (Pederson, 2001). From the very beginning Phil Knight and Bill Bowerman had sold shoes manufactured in Asia. It only made sense that they would continue to maintain the bulk of their manufacturing operations in Asia. The low cost of labor in Asia translated directly to Nike’s bottom line. Nike came under extreme pressure in the mid to late 1990’s regarding their labor practices. The manufacturing facilities in Asia were deemed Nike Sweatshops because of the perceived conditions that their…

    • 2105 Words
    • 6 Pages
    Best Essays
  • Powerful Essays

    Advertising and Nike Brand

    • 3759 Words
    • 16 Pages

    NIKE, Inc. was founded in 1962, by Bill Bowerman and Phil Knight. They started Blue Ribbon Sports, which sold athletic running shoes. It wasn’t until 1972, when they decided to call their upcoming company “Nike”, which was named after the winged Greek goddess of victory. The “Swoosh” which is a global known logo was designed in 1971, by Carolyn Davidson for only $35.00. Nike struggled in the beginning with consumers complaining about how Nike was not made in the United States. This didn’t stop Nike from handling their business. In 1985, Nike had a major turning point when the world’s greatest basketball player, Michael Jordan came to join the company. The “Air Jordan” shoe along with apparel changed the game for Nike.…

    • 3759 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    Nike is in many ways the quintessential global corporation. Established in 1972 by former University of Oregon track star Phil Knight, Nike is now one of the leading marketers of athletic shoes and apparel on the planet. In 2006, the company has $15 billion in annual revenues and sold its products in some 140 countries. Nike does not do any manufacturing. Rather, it designs and markets its products, while contracting for their manufacture from a global network of 600 factories scattered around the globe that employ some 650,000 people.1 This huge corporation has made Knight into one of the richest people in America. The Nike marketing phrase “Just Do It!” has become as recognizable in popular culture as its “swoosh” logo or the faces of its celebrity sponsors, such as Michael Jordan and Tiger Woods.…

    • 2886 Words
    • 12 Pages
    Good Essays
  • Good Essays

    Converse and Nike

    • 1352 Words
    • 6 Pages

    The company was founded in 1962 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, Team Starter, and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. In addition to manufacturing sportswear and equipment, the company operates retail stores under the name Niketown. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" and the Swoosh logo.…

    • 1352 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    In January of 1964 Phillip Knight a University of Oregon track athlete and Bill Bowerman, Knight’s coach, founded Blue Ribbon Sports. Their company became incorporated in 1968 and is known today worldwide as Nike. Nike leads the world in the design process, marketing and distribution of a quality, innovative world leading athletic product ranging from footwear, apparel, equipment, and a large variety of accessories for a number of sports and leisure activities. Nike has grown to solely own subsidiaries such as: Converse Inc. who designs and distributes athletic footwear, apparel and accessories. Hurley International which designs, markets and distributes youth and adult action sports apparel, footwear, and accessories. Cole Haan who designs, markets, and distributes luxury footwear, accessories, coats, and handbags. Umbro LTD is a leading soccer brand in the United Kingdom and subsidiary of Nike. Nike of course has the Nike brand itself as well as the world recognized Jordan brand. Nike’s world headquarters is located near Beaverton, Oregon just outside of Portland. Nike is a worldwide brand and organization that operates in over 160 countries. The following information will be used in an effort to analyze Nike’s most recent annual report as well as the most current financial reports and status.…

    • 2232 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    adasf

    • 8620 Words
    • 35 Pages

    The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1978. The company takes its name from Nike (Greek Νίκη, pronounced [nǐːkɛː]), the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and subsidiaries including Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008, and previously owned Cole Haan and Umbro. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.…

    • 8620 Words
    • 35 Pages
    Powerful Essays
  • Powerful Essays

    Nike Marketing Strategy

    • 4557 Words
    • 19 Pages

    Nike, the world’s leading supplier of athletic shoes and apparel, was the birth-child of University of Oregon coach Bill Bowerman and runner Phil Knight. Founded in January 25, 1964 the company was originally named Blue Ribbon Sports and was a distributor for Japanese shoemaker Onitsuka Tiger. The company truly came from humble beginnings as Knight sold their products from his car during track meets.…

    • 4557 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    In 1988, Nike aired its first ads in the “Just Do It” ad campaign. The $20 mil-lion month-long blitz—subtly encouraging Americans to participate more actively in sports—featured 12 TV spots in all. The campaign…

    • 441 Words
    • 2 Pages
    Good Essays