Midas has always been a simple company that offers simple automotive services. It has been in business for more than 50 years in the United States. It can be invested in as a franchise opportunity. The company is looking into expanding their service beyond their normal range and the new service will include a tune-up. This will include somewhat of an update to their operating system they are now accustomed to. This paper will take a deeper look into the potential expanding market of Midas for a, hopefully, more profitable future.…
Our external customers are the working-class people who are looking for a good car at a decent price. They can also be people who are looking for a good reliable starter car for their child or someone who has recently repaired credit and aren’t looking to take out a huge loan and get back in over their heads. Since we are marketing the repair aspect, they are people who are looking for a reliable garage to take their vehicles to. A place that will do the job at a good price with the quality of an auto dealer garage. And lastly, we have a contract with the local government cars. This is huge because this leads to possibly more ongoing business, we need to be dependable to them.…
* Plug-in hybrid electric vehicles were in the embryonic stage means this market is a uptrend market * It would place itself at the forefront of marketing a luxury plug-in hybrid electric vehicle * It would be highly regarded in the U.S automobile industry and franchise agreement would add its reputation * The company already had a vacant and up-to-date dealership location available to showcase and service. * The forecast of car sales will represent from about 2.6% in 2011 to around 7% in 2015, this is a very high growth rate. * The target market area is the second in the percent of cars sold that are luxury brands * The market area can support only one Fisker dealership…
Our mission is to fulfil the automotive and commercial truck rental, leasing, car sales and related needs of our customers and, in doing so, exceed their expectations for service, quality and value.…
According to the vision statement as the world’s largest auction house, Manheim sells millions of used cars to the customers by using many systems which is technically more advanced so as to serve well. In olden days when an automobile reached…
RASAS is consists of three car dealerships and this venture into restoration business still can fit into business. RASAS has noticed that there is a market for this new business because the public is growing interest in this restoration of vintage automobiles and many people want to own a vintage auto. With RASAS’s knowledge and experience in the car business, it can be market leader for this restoration business if it success.…
We will also offer discounted service to consumers who currently own or financing their vehicle. The first marketing strategy will be a coupon marketing strategy. We will contract with the auto dealership to offer potential new car buyer a discounted coupon for choosing “After Thought Auto” for their window tinting needs. The second strategy will be in house marketing which will feature advertising on internet, media and print. “After Thought Auto” has the potential to be a leader in the market because their technicians are mobile and therefore the overhead for the company is low. Mobility allows our technician to travel to customer’s jobsite or home to do installation therefore eliminating the need for customers to sit at a shop for long periods of time. We feel this option will allow the…
The sales at the various car dealerships in Hattiesburg showed that they offer great deals. During the holiday season it is a good time to buy new as well as used cars. The retail stores are not the only ones who are busy during this season, car dealerships also play a major part in the busiest time of the year. This research also revealed that all of the dealerships displayed similar promotions to attract new and returning customers to the car lots. The majority of the dealers, offered low interest rates and give cash back to the customers. While some of the same strategies were used, each dealer differed in one or two…
With the change in demand from society in the types of cars people wish to drive, we have to adjust the path we are taking to achieve our vision. We can only achieve this if we focus our full and uncompromising attention on the customer. That’s why our mission is:…
The selection discusses some of the stereotypes of used-car dealer and how Joe Boum, the owner of J & J Automotive Sales deals with this kind of situation. The stereotypes result to bad reputation of the car dealership. Joe has been working so hard to develop the customer’s trust but at the end, he still failed to deal with it.…
MMS Rent-a-Car, based in Atlanta, Georgia, has outlets at major airports and cities throughout North America. Founded by CEO Elena Markum several years ago, it has seen fast growth over the past few years, mainly because it offers quality service, fast, at convenient locations. MMS is highly competitive, able to offer cars at slightly lower rates than its competitors because most of its airport facilities are located near but not at the airport. A keen user of information systems, MMS tracks competitors’ prices, stored in a large data warehouse, through its Web-based enterprise information system portal, CLAUDIA (Come Learn About statUs for Deals and Information on Autos). CLAUDIA also tracks sales, fleet status, other internal status information, and external information about the economy and its relevant components. CLAUDIA has been a great success in keeping MMS competitive.…
The MSIL has a market share of about 55% in the Indian passenger car segment and is the largest manufacturer of small cars in India. The company have been voted as first by Indian customers for level of customer service and customer satisfaction. The company manufactures affordable small cars which serve the needs of an average Indian customer faithfully and hence have a strong brand image as the common man’s car in India, which an average Indian customer identifies with. Such a strong brand image and huge customer base can sustain the position of the company as the market leader in the Indian small car segment.…
For this given assignment, I have chosen Perusahaan Otomobil Kedua Berhad or Second Automobile Manufacturer Limited Corporation as the organization of my choice. This organization is more widely known as Perodua. Perodua first emerge to the market on 1993 and is Malaysia’s second automobile manufacturer after Proton. Its first car is the Perodua Kancil, launched on 1994. It mainly manufactures small compact cars at very affordable prices and therefore does not really compete with Proton in the same market. It is not only available in the Malaysian market, it is exported to countries such as United Kingdom, Mauritius, Brunei, Sri Lanka, Cyprus, Malta, Egypt, Nigeria, Senegal, Lebanon, Qatar, Saudi Arabia, Syria, Nepal and Fiji in small numbers by local dealers.…
established in 2011 is first Canadian company makes it living by offering customers best auto price through internet. The company gathers more than 400 auto dealers around the big cities in Canada and put them into its online platform to serve customers with most valuable car deals. In order to expand its business and keep competitive in the market for the next year, the co-founder of Unhaggle Inc. wants to apply a strategy to make its dealers’ network more exclusively by limiting the amount of auto dealers and filter ones with good reputation and best price offering. But it may lead the company into a complex and high risky situation where they possibly end in losing both dealers and customers. To avoid this bad consequence, three strategic alternatives are developed. Strategic alternatives I targets Millennials and Generation X market by offering discounts on consulting fees when joining membership and make customers follow news and sales of Unhaggle.com. Strategic alternative II helps Baby Boomers in quick searching and provides them with choice options such as “safety and easy-handle car” that are more likely meeting their requirements. Strategic Alternatives III: Cooperate with Insurance Company Strategy- are highlight as recommendation in this market plans since it can attract more investment funds and best for company’s future developments. Implementation is brief analyzed in 5P’s: place, price, product, promotions and process which strictly lined by time. In the short term, company organizes team and starts doing research and estimating budgets. During the mid-term, team represents Unhaggle Inc. sign contract with insurance companies and confirm the partnerships. In the long run, company considers expanding markets or creating new…
First of all, thank you very much for giving our Company the opportunity to present a business proposal to your dealers.…