Whirlpool is a company that has been around for 100 years. They are best known for their household appliances including washer/dryer and dishwashers. Corporations such as Whirlpool would not be able to make it without being able to analyze positive and negative aspects that help them either penetrate a market or continue in a current market. The aspects analyzed would be items out of there control. At the basic level, these items would include opportunities and threats. Opportunities would consist of being able to determine what there corporation could take advantage of as far as gaining an advantage. An opportunity analysis would help determine what type of compliment products they could explore in order to gain an advantage in there market. Threats would be items that would cause them to be bumped out the market such as competition and the economy. In order to be able to assess these items we will need a little background information on Whirlpool. As mentioned before Whirlpool is an older company over 100 years old. Louis Upton had a vision a few years before he went into business with his family. Lou “invested his savings in a venture to manufacture household equipment. When that company failed to materialize, Upton was offered the opportunity to select something of value from the failed venture as a return on his investment. He chose the patents on a hand washing machine that he thought might be electrified.” And In 1911 he went into business with his uncle Emory and combined with both of there ideas and hard work they hit the ground running.
Since people like to hear the bad news first I will begin by talking about the threats for Whirlpool Corporation. Most people may mention companies such as LG, and Samsung which are growing in the American Marketing and are trying to expand globally such did Whirlpool. I’m going to venture the opposite way and introduce a company that started international and is now becoming a sneaky