Whirlpool Case Study
In 1992 a joint venture was established between the European subsidiary of Whirlpool Corporation, Whirlpool Europe B.V and the Slovak company Tatramat in the former Czechoslovakia. The new company of the joint venture was called Whirlpool Tatramat. This strategic alliance was the result of both internal and external environment problems that both companies were facing at the time.
Whirlpool Corporation is a leading global manufacturer and marketer of major appliances and related products for use within the home. Whirlpool has a worldwide presence in over 170 countries. The company is broken up into four segments based on geography which include: North America, Europe, Latin America, and Asia.
• Manufacturing locations: United States, Mexico, France, Germany, Italy, Poland, Slovakia, South Africa, Sweden, Brazil, China and India
• Whirlpool, KitchenAid, Gladiator, Roper, Estate, Acros, Supermatic, Crolls, Inglis, Ingnis, Polar, Laden, Bauknecht, Brastemp, Consul, Embraco, Eslabon de Lujo
• Also a supplier to Sears, including some of the products that Sears markets under the Kenmore brand name.
• Various products include: air purifiers, automatic dryers, automatic washers, bakeware, built-in ovens, cooking gadgets, cookware, countertop appliances, dehumidifiers, dishwashers, fabric fresheners, freezers, garbage storage organizers, hot water heaters, ice makers, microwaves, portable appliances, ranges, refrigerators, room air conditioners, trash compactors, water dispensers
• Net sales were $14,317,000,000
• 65,682 employees (Year End Average Staff as of 12/31/05)
• Whirlpool North America, headquartered in MI, saw revenues of $8.9 billion
• Whirlpool Europe, operations center in Italy revenues of $3.2 billion
• Whirlpool Latin America, headquartered in Brazil delivered regional revenue of $2 billion
• Whirlpool Asia, headquartered in Peoples Republic of China reported revenues of $422 million
• There are 7,438 shareholders of Whirlpool
Whirlpool Corporation is a leading global manufacturer and marketer of major appliances and related products for use within the home. Whirlpool has a worldwide presence in over 170 countries. The company is broken up into four segments based on geography which include: North America, Europe, Latin America, and Asia.
• Manufacturing locations: United States, Mexico, France, Germany, Italy, Poland, Slovakia, South Africa, Sweden, Brazil, China and India
• Whirlpool, KitchenAid, Gladiator, Roper, Estate, Acros, Supermatic, Crolls, Inglis, Ingnis, Polar, Laden, Bauknecht, Brastemp, Consul, Embraco, Eslabon de Lujo
• Also a supplier to Sears, including some of the products that Sears markets under the Kenmore brand name.
• Various products include: air purifiers, automatic dryers, automatic washers, bakeware, built-in ovens, cooking gadgets, cookware, countertop appliances, dehumidifiers, dishwashers, fabric fresheners, freezers, garbage storage organizers, hot water heaters, ice makers, microwaves, portable appliances, ranges, refrigerators, room air conditioners, trash compactors, water dispensers
• Net sales were $14,317,000,000
• 65,682 employees (Year End Average Staff as of 12/31/05)
• Whirlpool North America, headquartered in MI, saw revenues of $8.9 billion
• Whirlpool Europe, operations center in Italy revenues of $3.2 billion
• Whirlpool Latin America, headquartered in Brazil delivered regional revenue of $2 billion
• Whirlpool Asia, headquartered in Peoples Republic of China reported revenues of $422 million
• There are 7,438 shareholders of Whirlpool
Cited: Mergent Online. Company Analysis Whirlpool Corporation www.tatramat.sk Cullen, J.B., Parboteeah, K.P. Multinational Management: A Strategic Approach. Third Edition. Chapter 5, Chapter 8