Which Factor In The Marketing Strategy Of Apple Will Improve Future Sales Of The Apple Watch?
Which factors in the marketing strategy of Apple would improve future sales of the “Apple Watch”?
Recently the popular firm Apple has developed a new product. Thanks to the technology development that everybody has recently witnessed Apple has been able to create a smaller, easier to manoeuver, more accessible, but sort of obsolete at the same time gadget; The Apple Watch.
The technological developments that Apple has developed will, with no room for doubt meet the market expectations and needs of the customers. One of these developments is the new “force touch” technology where your watch will react depending on the pressure you place on the screen with you finger. This technology was also adapted to the latest version of the IPhone smartphone. Another feature of the Apple Watch the magnetic connection to charge it, which designers argue to be more comfortable for customers, nevertheless as it was stated before many of these features may and will become obsolete when comparing it to their same product the Iphone (previously mentioned).
First of all Apple should be considering inside his marketing strategy to pay close attention to the customers’ opinion. Reviews have been written where Apple customers argue about simple details regarding the new gadget little but meaningful like the length of the cable as well as the material of the wristband, …show more content…
This would give the firm the chance to take more profit out of the first sales, promote the luxury of the product, aim to a specific sector of the market that would be able to pay for it and then after the development of new, better and fancier models start lowering the price of the previous one to aim another sector of the market that was not able to pay for it while they keep on selling the new model in higher prices, where the first aimed sector will be eager to
Recently the popular firm Apple has developed a new product. Thanks to the technology development that everybody has recently witnessed Apple has been able to create a smaller, easier to manoeuver, more accessible, but sort of obsolete at the same time gadget; The Apple Watch.
The technological developments that Apple has developed will, with no room for doubt meet the market expectations and needs of the customers. One of these developments is the new “force touch” technology where your watch will react depending on the pressure you place on the screen with you finger. This technology was also adapted to the latest version of the IPhone smartphone. Another feature of the Apple Watch the magnetic connection to charge it, which designers argue to be more comfortable for customers, nevertheless as it was stated before many of these features may and will become obsolete when comparing it to their same product the Iphone (previously mentioned).
First of all Apple should be considering inside his marketing strategy to pay close attention to the customers’ opinion. Reviews have been written where Apple customers argue about simple details regarding the new gadget little but meaningful like the length of the cable as well as the material of the wristband, …show more content…
This would give the firm the chance to take more profit out of the first sales, promote the luxury of the product, aim to a specific sector of the market that would be able to pay for it and then after the development of new, better and fancier models start lowering the price of the previous one to aim another sector of the market that was not able to pay for it while they keep on selling the new model in higher prices, where the first aimed sector will be eager to