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Business Ethics
Case study: McEthics in Europe and Middle East
Done by: 200810001 201020130
Supervised by Dr.Mervin Misajon
Summary In the book it’s explained about the ethical criticism of McDonalds in Europe and how they answered to those challenges, to maintain their image and credibility in Europe and Middle East. McDonalds is targeted by insults because of their high calorie products, which encourages bad eating habits and also increases obesity especially in children.
McDonald is one of the best known brands in the fast food market in the world. Currently it has over 32,500 restaurants scattered around 119 countries by employing more than 1.6million people and they receive around 60million customers each day. McDonald sells around 190 hamburgers per second and a new restaurant opens every ten hours.
McDonald’s famous product they sell mostly is Big Mac, a hamburger that has 500 calories. It’s marketed since 1968 and the sandwich is responsible for taking 25 % calories of daily needs a person needs to consume all this according to the nutritionists. Protest against McDonalds were common in Europe, in countries as England and France they had the same protests against the company saying that McDonalds is one of the main reasons for obesity in children.
The accusations were not just for the high fat and calories but also for failing to give a well-balanced menu and for pushing children to having large portions of their products which was harmful for their health. there were accusations also for fare of high calorie burgers and fries that many saw as a major cause of spiraling obesity rates, especially among young people, exploiting children with their advertising, responsible for
Business Ethics
Case study: McEthics in Europe and Middle East
Done by: 200810001 201020130
Supervised by Dr.Mervin Misajon
Summary In the book it’s explained about the ethical criticism of McDonalds in Europe and how they answered to those challenges, to maintain their image and credibility in Europe and Middle East. McDonalds is targeted by insults because of their high calorie products, which encourages bad eating habits and also increases obesity especially in children.
McDonald is one of the best known brands in the fast food market in the world. Currently it has over 32,500 restaurants scattered around 119 countries by employing more than 1.6million people and they receive around 60million customers each day. McDonald sells around 190 hamburgers per second and a new restaurant opens every ten hours.
McDonald’s famous product they sell mostly is Big Mac, a hamburger that has 500 calories. It’s marketed since 1968 and the sandwich is responsible for taking 25 % calories of daily needs a person needs to consume all this according to the nutritionists. Protest against McDonalds were common in Europe, in countries as England and France they had the same protests against the company saying that McDonalds is one of the main reasons for obesity in children.
The accusations were not just for the high fat and calories but also for failing to give a well-balanced menu and for pushing children to having large portions of their products which was harmful for their health. there were accusations also for fare of high calorie burgers and fries that many saw as a major cause of spiraling obesity rates, especially among young people, exploiting children with their advertising, responsible for