What's Marketing
WHAT’S MARKETING?
The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:
Identification, selection and development of a product.
Determination of its price.
Selection of a distribution channel to reach the customer's place.
Development and implementation of a promotional strategy.
Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because "selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs." In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer's needs.
What activities are included in Marketing?
Marketing activities are numerous and varied because they basically include everything needed to get a product off the drawing board and into the hands of the customer. The broad field of marketing includes activities such as:
Designing the product so it will be desirable to customers by using tools such as marketing research and pricing.
Promoting the product so people will know about it by using tools such as public relations, advertising, and marketing communications.
Setting a price and letting potential customers know about your product and making it available to them.
CONCLUSION
Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers and help the company to develop its strategies and its manners of carry out an activity to achieve success.
The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:
Identification, selection and development of a product.
Determination of its price.
Selection of a distribution channel to reach the customer's place.
Development and implementation of a promotional strategy.
Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because "selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs." In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer's needs.
What activities are included in Marketing?
Marketing activities are numerous and varied because they basically include everything needed to get a product off the drawing board and into the hands of the customer. The broad field of marketing includes activities such as:
Designing the product so it will be desirable to customers by using tools such as marketing research and pricing.
Promoting the product so people will know about it by using tools such as public relations, advertising, and marketing communications.
Setting a price and letting potential customers know about your product and making it available to them.
CONCLUSION
Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers and help the company to develop its strategies and its manners of carry out an activity to achieve success.