There are many factors which play the role of the driving force behind a tourist’s motivation to travel. The two main purposes for travelling are broken down into pleasure and business. The motives behind travelling for pleasure include recreation, relaxation, new experiences, cultural interests, and shopping. Some motives behind travelling for business include meetings and conventions, consulting and, sales and operations (Goeldner, & Ritchie, 2012). There are many motivations behind travelling, therefore destinations and companies must take into account all of these motivations in order to be successful in the tourism industry.
Understanding tourist motivation may help to explain why certain places are more developed as successful tourism destination than others (Goeldner, & Ritchie, 2012). By meeting or exceeding the expectations of the tourist and creating that experience and those memories that the tourist will remember, the destination will become a popular one and will see more tourists choosing to travel there. In order to meet or exceed their guests’ expectations it is necessary for destinations and companies to understand what motivates tourists because it enables them to accommodate to their guests’ desires, wants, and needs. If tourist destinations and companies are