What Motivates People to Visit Themed Hotels
BS 3149 Research Methods in a Hospitality Context
Student ID: 1116639 Robert Gordon University Business Hotel Management School BA Hotel and Hospitality Management Course Research Methods in a Hospitality Context Motivation of people to visit themed hotels Module Co-ordinator: Heather Robinson
Submission Date: 13:00 19th December 2011 Word Count: 4200
Abstract
The following research paper aimed to answer the question about motivations of the customers to visit themed hotels. Researcher chose this topic because it is very interesting field to do the research on as themed hotels are becoming more popular among travelers. Author of the research set objectives to follow: to review the elements of the themed hotels, to identify customers’ preferences in selecting the hotel and finally to explore the motivation of the themed hotel’s guest in Luzern.
Author analyzed secondary data which includes the researches already done, journal articles and appropriate academic literature, as well as primary research data which was collected by the surveys distributed in the themed hotel. The sampling method used was random sampling: the questionnaire was left at the front desk at the Jail Hotel, Luzern. Researcher combined those resources in order to have a clear picture of the researched topic.
In fact results were gathered together and analyzed with using graphs and tables. Data received appeared informative to the author. In conclusion few recommendations were given to the appropriate businesses.
Table of Contents Abstract
Student ID: 1116639 Robert Gordon University Business Hotel Management School BA Hotel and Hospitality Management Course Research Methods in a Hospitality Context Motivation of people to visit themed hotels Module Co-ordinator: Heather Robinson
Submission Date: 13:00 19th December 2011 Word Count: 4200
Abstract
The following research paper aimed to answer the question about motivations of the customers to visit themed hotels. Researcher chose this topic because it is very interesting field to do the research on as themed hotels are becoming more popular among travelers. Author of the research set objectives to follow: to review the elements of the themed hotels, to identify customers’ preferences in selecting the hotel and finally to explore the motivation of the themed hotel’s guest in Luzern.
Author analyzed secondary data which includes the researches already done, journal articles and appropriate academic literature, as well as primary research data which was collected by the surveys distributed in the themed hotel. The sampling method used was random sampling: the questionnaire was left at the front desk at the Jail Hotel, Luzern. Researcher combined those resources in order to have a clear picture of the researched topic.
In fact results were gathered together and analyzed with using graphs and tables. Data received appeared informative to the author. In conclusion few recommendations were given to the appropriate businesses.
Table of Contents Abstract
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