What Is ZMC?
ZENN Motor Company
Introduction
The company that has been chosen for this case study is ZENN Motor Company (ZMC). This Toronto based company was founded by Ian Clifford under the name Feel Good Cars Incorporated. Being the brainchild of the idea of getting drivers a “quality urban transportation solution” would positively impact the environment and reduce vehicle cost. ZMC was able to create a vehicle that emit little to no emissions called the Zero Emission No Noise or ZENN for short. Through various methods of marketing and being successful showcasing the ZENN vehicles, Feel Good Cars became ZENN Motor Company (ZMC). This achievement is merely the beginning for ZENN, from thereon the company success is noted with influential …show more content…
Cash cows generally have high market shares in turn low market growth. From this transition, ZMC had to diverse itself by acquiring businesses outside the company’s current market. ZMC was approached by a company called EEStor in 2002, a Texas based firm that was on track to develop an electrical energy storage unit (EESU). It was not until 2004 that ZMC had partnered up with EEStor. With the development of the EESU, ZMC saw the potential that EEStor had to offer. ZMC’s products in the current market would improve vastly by outlasting any vehicle it is installed it, be quick to recharge, and increase the travel …show more content…
Perhaps why ZMC was chosen for this case study is because this has company strived for and constantly adjusts itself to the changing environment and its OEMs competitors. Throughout the company’s existence, it has made deliberating changes that positioned the company from becoming a leading electric car manufacturer to being one of the major suppliers to the large automotive firms. From this, ZMCs credibility sored through the automotive industry amounting to their own success. Although ZMC success has flourished, the company must progress rapidly to the changing environment and demands in sustaining the continuation of its
Introduction
The company that has been chosen for this case study is ZENN Motor Company (ZMC). This Toronto based company was founded by Ian Clifford under the name Feel Good Cars Incorporated. Being the brainchild of the idea of getting drivers a “quality urban transportation solution” would positively impact the environment and reduce vehicle cost. ZMC was able to create a vehicle that emit little to no emissions called the Zero Emission No Noise or ZENN for short. Through various methods of marketing and being successful showcasing the ZENN vehicles, Feel Good Cars became ZENN Motor Company (ZMC). This achievement is merely the beginning for ZENN, from thereon the company success is noted with influential …show more content…
Cash cows generally have high market shares in turn low market growth. From this transition, ZMC had to diverse itself by acquiring businesses outside the company’s current market. ZMC was approached by a company called EEStor in 2002, a Texas based firm that was on track to develop an electrical energy storage unit (EESU). It was not until 2004 that ZMC had partnered up with EEStor. With the development of the EESU, ZMC saw the potential that EEStor had to offer. ZMC’s products in the current market would improve vastly by outlasting any vehicle it is installed it, be quick to recharge, and increase the travel …show more content…
Perhaps why ZMC was chosen for this case study is because this has company strived for and constantly adjusts itself to the changing environment and its OEMs competitors. Throughout the company’s existence, it has made deliberating changes that positioned the company from becoming a leading electric car manufacturer to being one of the major suppliers to the large automotive firms. From this, ZMCs credibility sored through the automotive industry amounting to their own success. Although ZMC success has flourished, the company must progress rapidly to the changing environment and demands in sustaining the continuation of its