Whole Foods is proud of the growth that has taken supermarket chain in recent years, as it enjoys great recognition …show more content…
1.3 Introduction and Background Company: WFM
1.3.1 Introduction
Whole Foods Market is a supermarket chain specially dedicated to selling organic and natural products, the chain has now been in business for over 34 years offering products of the highest quality to its customers. To Whole Foods Market, customer service and product quality are essential. The supermarket chain currently has over 380 stores throughout the United States, Canada and the UK. Whole Foods Market, has a vision to become a national brand synonymous with natural and organic products, but at the same time be the supermarket offering the best products for their community.
1.3.2 Background
In the year 1978, John Mackey opened a health food store called "SaferWay Natural Foods". Two years later the name was changed to "Whole Foods Market". John Mackey, is currently CEO and co-founder of Whole Foods Market and is headquartered in Austin, Texas. Thanks to the rapid growth the company currently has more than 78,400 employees. In the industry of organic and natural products we mention that Whole Foods is placed in a very privileged place and has a great reputation. In 2002, Whole Foods opened its doors for the first time in Canada and later in 2004, Whole Foods Market, with the acquisition of seven stores "Fresh & Wild" was expanded to the …show more content…
Because of Whole Food recession need to take a form of growing traditional, to have a stable gain and turn them into net income. Thus, Whole Food could open more small stores which are also trying to implement equipment that has low power consumption because Whole Foods is participating US Department of Energy's (DOE). Furthermore Whole Foods has to negotiate with its suppliers to reduce the cost of products and so the store can offer better prices to their customers and thus increase sales and get more profits and so to raise