What Is Omega Pharma Case Study?
Omega Pharma is a Belgian company, located in Nazareth. It offers a wide range of high-quality prescription medicines, health products and cosmetics. With its 280 employees, Omega Pharma’s ultimate goal is to make people's lives easier and better. The company was founded in 1987 by Marc Coucke and Yvan Vindevogel and made the news recently due to its acquisition in 2014 by the American company Perrigo. In the last eight years Omega Pharma managed to double its turnover and made the transition from SME to a global player. In 2006, the company made its first turnover of over one billion euros. It is clear that Omega Pharma is a very successful company.
Because of Omega Pharma’s proven success, we thought this company was optimal to make an analysis for possible investments to provide products and services in New Zealand. We put ourselves in the shoes of the CEO and we analyzed the market. Yet management’s current knowledge of this …show more content…
These differences affect the way business is taking place. First of all the definition of culture: “culture is a system of values and norms that are shared among a group of people and that when taken together constitute a design for living.” (Hofstede) or in short “the software of the mind” (Hofstede). The group of people who share a common set of values and norms, we refer to as society. Culture, including values and norms, evolves over time in response to a number of factors, including religion, political and economic philosophies, education, language and social structure …
First we will take a look at the social structure, which refers to the society’s basic social organization. There are not extremely big differences on this aspect. Both Belgium and New Zealand have a high level of entrepreneurship and a dynamic economy with a competitive environment. Also the social stratification is similar in Belgium and New
Because of Omega Pharma’s proven success, we thought this company was optimal to make an analysis for possible investments to provide products and services in New Zealand. We put ourselves in the shoes of the CEO and we analyzed the market. Yet management’s current knowledge of this …show more content…
These differences affect the way business is taking place. First of all the definition of culture: “culture is a system of values and norms that are shared among a group of people and that when taken together constitute a design for living.” (Hofstede) or in short “the software of the mind” (Hofstede). The group of people who share a common set of values and norms, we refer to as society. Culture, including values and norms, evolves over time in response to a number of factors, including religion, political and economic philosophies, education, language and social structure …
First we will take a look at the social structure, which refers to the society’s basic social organization. There are not extremely big differences on this aspect. Both Belgium and New Zealand have a high level of entrepreneurship and a dynamic economy with a competitive environment. Also the social stratification is similar in Belgium and New