What Is North America's Swimwear Industry
A Study of the Swimwear Industry in North America
Table of Contents Page
Ø Introduction q Mission 2 q Briefing 2
Ø Historical Timeline of the Bathing Suit
Ø Secondary Data Search q The North American Swimwear Market 4 q Influential Factors of Demand 5 q Swimwear Industry 9 q Brands 10 q Manufacturing 13 q Distribution 13 q Retailing and Advertising 16 q External Factors 17
Ø Strategic Assessment q Changes in the Past Five Years 18
Ø Future q Increasing Obesity 20 q Increasing R&D 20 q Sunbathing-Related Health Concerns 21
Ø Primary Research …show more content…
Swimming and Other Related Activities
North American participation in water sports, such as swimming, water polo and diving, is being increasingly adopted by individuals of all ages. In fact, as of 1998, swimming was the fourth most popular sport in Canada.
· Approximately, 1,120,000 people over the age of 15 participated in swimming events in 1998.
· 61% of these individuals (approximately 688,000) are female.
Figures for North America also show the growing popularity of swimming as both a leisure sport and a frequent means of exercise.
· In 1999, 57,900,00 North American participated in swimming activities.
· 3,800,000 were frequent participants of water sports, swimming at least 100 days out of the year.
The increasing popularity of swimming can be seen in the rise of many leagues throughout North America. The official Canadian league, Swimming/Natation Canada, is the governing body of competitive swimming.
· The league is comprised of 50,000 competitive swimmers, in more than 350 clubs.
· It also has over 75,000 recreational swimmers as …show more content…
· The North American market, including the Caribbean, is the largest one. In 1997 it had a growth rate of 8.6% for a total of 5.05 million North American cruise passengers.
· The cruise industry is expected to increase its capacity by at least 50% by the year 2002, surpassing the number of land hotel rooms in the Caribbean.
The growth of this industry is in part due to its expansion out of the traditional upper and upper-middle class customer base and into the middle class.
· Presently, the mass-market, contemporary and budget categories account for about 53% of passenger capacity.
· The upscale premium category accounts for another 36%.
· Over the past decade, the average age, from 56 to 44, and average income of cruise passengers have fallen steadily, particularly as baby boomers have taken up cruising.
· Top managers of cruise companies agree that with the popularization of cruises within younger tourists, the market for cruising is just beginning to
Table of Contents Page
Ø Introduction q Mission 2 q Briefing 2
Ø Historical Timeline of the Bathing Suit
Ø Secondary Data Search q The North American Swimwear Market 4 q Influential Factors of Demand 5 q Swimwear Industry 9 q Brands 10 q Manufacturing 13 q Distribution 13 q Retailing and Advertising 16 q External Factors 17
Ø Strategic Assessment q Changes in the Past Five Years 18
Ø Future q Increasing Obesity 20 q Increasing R&D 20 q Sunbathing-Related Health Concerns 21
Ø Primary Research …show more content…
Swimming and Other Related Activities
North American participation in water sports, such as swimming, water polo and diving, is being increasingly adopted by individuals of all ages. In fact, as of 1998, swimming was the fourth most popular sport in Canada.
· Approximately, 1,120,000 people over the age of 15 participated in swimming events in 1998.
· 61% of these individuals (approximately 688,000) are female.
Figures for North America also show the growing popularity of swimming as both a leisure sport and a frequent means of exercise.
· In 1999, 57,900,00 North American participated in swimming activities.
· 3,800,000 were frequent participants of water sports, swimming at least 100 days out of the year.
The increasing popularity of swimming can be seen in the rise of many leagues throughout North America. The official Canadian league, Swimming/Natation Canada, is the governing body of competitive swimming.
· The league is comprised of 50,000 competitive swimmers, in more than 350 clubs.
· It also has over 75,000 recreational swimmers as …show more content…
· The North American market, including the Caribbean, is the largest one. In 1997 it had a growth rate of 8.6% for a total of 5.05 million North American cruise passengers.
· The cruise industry is expected to increase its capacity by at least 50% by the year 2002, surpassing the number of land hotel rooms in the Caribbean.
The growth of this industry is in part due to its expansion out of the traditional upper and upper-middle class customer base and into the middle class.
· Presently, the mass-market, contemporary and budget categories account for about 53% of passenger capacity.
· The upscale premium category accounts for another 36%.
· Over the past decade, the average age, from 56 to 44, and average income of cruise passengers have fallen steadily, particularly as baby boomers have taken up cruising.
· Top managers of cruise companies agree that with the popularization of cruises within younger tourists, the market for cruising is just beginning to