What Is Marketing
What is marketing: Managing profitable customer relationships. The aim of marketing is to create value for customers and capture the value from customers in return.
Five steps of marketing process:
1- Understanding customer needs
2- Designing customer driven marketing strategies
3- Integrated marketing programs
4- Building customer relationship
5- Capture value fir the firm
Zappos:a passion for creating customers value and relationships: Example for customer focused and heavily committed to marketing. Understanding and satisfying customer needs in well defined target marketings.
What is marketing: More than any other business function, deals with customers.
Marketing is managing profitable customer relationships.
Twofold goals: 1-attract the new customers, 2- keep and grow current customers by delivering satisfaction Save money.Live better.
Marketing: for profit firms and not for profit organizations.
Todays marketing is not only about telling and selling, in the new sense of marketing: consumer needs, develops products that provide superior customer value and prices’ distributes and promotes them effectively.
Marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.
The Marketing Process:
Understand the marketplace and customer needs====Design a customer driven marketing strategy===Construct an integrated marketing program that delivers superior value===Build profitable relationship and create customer delight (create value for customers and build customer relationship)====Capture value from customers to create profits and customer equity(Capture value from customers in return)
Create value for customers and build customer relationship:
1- Understand the marketplace and the customers needs and wants: Human needs are physical needs for food, clothing, warmth and safety. Social needs for belonging and affection and individual needs for knowledge and self
Five steps of marketing process:
1- Understanding customer needs
2- Designing customer driven marketing strategies
3- Integrated marketing programs
4- Building customer relationship
5- Capture value fir the firm
Zappos:a passion for creating customers value and relationships: Example for customer focused and heavily committed to marketing. Understanding and satisfying customer needs in well defined target marketings.
What is marketing: More than any other business function, deals with customers.
Marketing is managing profitable customer relationships.
Twofold goals: 1-attract the new customers, 2- keep and grow current customers by delivering satisfaction Save money.Live better.
Marketing: for profit firms and not for profit organizations.
Todays marketing is not only about telling and selling, in the new sense of marketing: consumer needs, develops products that provide superior customer value and prices’ distributes and promotes them effectively.
Marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.
The Marketing Process:
Understand the marketplace and customer needs====Design a customer driven marketing strategy===Construct an integrated marketing program that delivers superior value===Build profitable relationship and create customer delight (create value for customers and build customer relationship)====Capture value from customers to create profits and customer equity(Capture value from customers in return)
Create value for customers and build customer relationship:
1- Understand the marketplace and the customers needs and wants: Human needs are physical needs for food, clothing, warmth and safety. Social needs for belonging and affection and individual needs for knowledge and self