What is Logistics

Topics: Logistics, Supply chain management, Supply chain Pages: 2 (703 words) Published: October 10, 2013
WHAT IS LOGISTICS

According to Paul R. Murphy , Jr. and Donald F. Wood, who shared the definition as promulgated by the Council of Supply Chain Management Professionals, one of the world’s most prominent organizations for logistics professionals, defined it as “Logistics management is that part of supply chain management that plans, implements and controls the efficient, effective forward and reverse flow and storage of goods, services and related information between the point of origin and the point of consumption in order to meet customer’s requirements”. Logistics falls under several different business entities that make up the total logistics model. There are several key components such as Supply Chain Management, Inventory Management, Transportation and Warehousing to name few, not to mention the different relationships within the business such as Finance, Production and Marketing which plays an intricate part of logistics. There are several decision factors that take place by the logistician as well, such as place, price, product and promotion. If you are in business you have a common mission with other entrepaneurs and that is to provide goods in a form of systems, products or services to a defined market with the goal of earning a profit. The success of company is determined by the profit that is made by keeping the costs down.

However, there are different factors governing the role of logistics and it depends on the type of business involved. For instance, when it comes to our Armed Forces, the bottom line or cost most likely is not the primary importance or driving force of logistics. I imagine keeping them safe and sustaining them while they are in combat is probably high on the priority list and of course that includes delivering not only ammunition to them, but also meals, mail and clothes as well.

That is why the Armed Forces should have an efficient Supply Chain Management in place. As mentioned previously, there are several...
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