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What Is Imagineering Irony?

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What Is Imagineering Irony?
Imagineering Irony

CASE HIGHLIGHT
Organizations have the opportunity to reduce costs, increase productivity, increase security and compliance, and mitigate risk by developing, acquiring, or partnering for new competencies related to both print and electronic document workflows. The most sophisticated among them can reengineer print and document workflows to align with business goals, driving new business models, business transformation, and better business outcomes.
This Buyer Case Study looks at how DreamWorks, an entertainment company, partnered with Hewlett-Packard (HP) to automate and optimize its document-intensive workflows.
DreamWorks licenses partner companies to create product tie-ins with their popular film and television entertainment.
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HP provided scanners and scanning-in services, and Highland provided scanning software, so that with the cooperation of all workflow partners, documents could be scanned into a digital database, organized and made accessible to the involved parties, and updated as desired.
The resulting savings were substantial: Approximately $100,000 dollars per year saved in paper and supplies, filing and labor. In addition, the time for product completion was cut by one third, from 45 days to 30 days, simply from having clear communication and documents immediately available.
In This Buyer Case
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During that same period of time we have seen content delivery shift from paper to electronic formats. As companies continue down the path of digital transformation, they can leverage 3rd Platform technologies (which emerge from the innovation around mobility, cloud, social business, and big data) to fundamentally change document-intensive workflows for better business outcomes.
DreamWorks realized that its paper-intensive process for communicating with licensees was time consuming on both sides, error prone, resulted in miscommunication, and created inefficiencies that resulted in wastes of time and money. In 2011, the company worked with Hewlett-Packard (HP) to streamline this process, resulting in significant time savings and cost benefits.
For this Buyer Case Study, we interviewed Mark Tokunaga, director of digital operations at DreamWorks.
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