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What Is Chipotle's Brand Loyalty?

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What Is Chipotle's Brand Loyalty?
Looking at the organic strategies listed above because Chipotle already has great brand loyalty they should expand on product development. Customers already know the brand and they enjoy eating at Chipotle adding new products can switch it up and add excitement into the factor. Offering a breakfast burrito would be gaining a new product while staying in the same market, they would be able to offer this product quickly and efficiently with organic ingredients just as they do for their other menu items.
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