What Is An Individual's Response To Loss Of Aversion

The majority of individuals respond and react to negative attributes that would affect themselves more than positive attributes. This reaction is due to the loss of aversion– an effect where humans are more sensitive in losing an object than in gaining the same object. The concept of loss of aversion is present in gambling, which explains why most individuals would reject gambles that offer a fifty-fifty chance of losses or gains. Researchers questioned whether neural responses are similar to a human’s response towards negative and positive attributions. As anticipated, an individual’s response to loss aversion correlates to how one’s brain engages with emotional processes. Exposure to increased rates of losses decreases activity in the brain,
Answers varied within each individual; answers consisted of: strongly reject, weakly reject, weakly accept, or strongly accept). The prices of potential losses and gains were manipulated into different prices; gains ranged from ten to forty dollars, while losses ranged from five to twenty dollars. This experiment displays how each participant possesses different emotions towards gambling, which affects the amount of time each individual undergoes to decide whether to reject or accept the gamble. To differentiate emotional activity within the brain, researchers analyzed active brain regions that correlated with potential losses or gains. These correlations would assist observers in understanding how an increase in losses simultaneously decreases brain activity, which is why humans tend to be more sensitive to negative attributions. Unlike Experiment One, Experiment Two investigates the correlation between decision-making and one’s behavior. This experiment assists in identifying brain regions that associate with behavioral loss aversions. But, most importantly, both experiments pertain to one’s reactions to losses and gains within