As an aspiring advertiser I have chosen to study how advertising effects us, I think it is important for me to learn more about the industry and what techniques they use to pull a response from their audience. I will be researching into the different methods used for different target audiences. Children make up a key portion of the demographics and are highly susceptible to advertising, either through magazines or television. I want to see how children receive these adverts and whether they act as a positive or negative influence in their childhood and whether it affects their future buying habits. There are lots of discussions on age bans or restrictions which will also becomes apart of my research as this topic is related to a top issue in recent news stories, about screening and controlling what children see. As a hopeful future advertiser I want to use my findings in order to be more successful in the industry, it will help me reach target markets more precisely as I will have an insight into how to reach an audience and to gain a specific response, the information I gather should help me be able to design adverts to sell a product effectively. Advertising is where business interests, consumer needs, creativity, and government regulation meet in a public form. It is usually used to change or influence peoples attitudes, adverts aim to sway you to buy one products over another, or they promote the habit of continuing to buy the same product. Advertising “has been a growing feature of the commercial scene (and hence the social scene also) over the past two centuries”. John Wilmshurst, Adrian Mackay, 1999, 2nd ed. The Fundamentals of Advertising. In one form or another advertising has existed since the beginning of recorded civilization, it started to develop into the form of advertising as we know it now, as the industrial revolution took place. Many of the methods first used to advertise are still used today, such as Newspapers and ‘sandwich men’ who wear a...
Bibliography: Frank Jefkins, Daniel Yadin, 2000, 4th ed. Advertising
John Wilmshurst, Adrian Mackay, 1999, 2nd ed. The Fundamentals of Advertising
Robert M. Liebert, Joyce. Sprafkin, 1982, 2nd ed. The Early Window:- The effects of television on children and youth
Vance Packard, The Hidden Persuaders
Barrie Gunter, Caroline Oates, Mark Blade, 2005, Advertising to children on TV.
The Sunday Times, Channel 4 100 Greatest TV Ads, 2000
Ofcom: Office communication, 2007
Please join StudyMode to read the full document