What Drove Facebook’s Growth – a Prescriptive or Emergent Strategy?
What drove Facebook’s growth – a prescriptive or emergent strategy?
1. Corporate Strategy 2 1.1 Prescriptive Strategy 2 1.2 Emergent Strategy 2 2. Abstract Evidence 3 2.1 Changing on Facebook’s target customer 3 2.2 Facebook’s Daily Deals service in US 4 2.3 Facebook competing Google 4 2.4 The products and technology development of Facebook 5 3. Analysis 5 3.1 Analysing on the expanding of Facebook’s target customer 5 3.2 Analysing on Facebook’s Daily Deals 6 3.3 Analysing on Facebook’s competing 6 3.4 Analysing on technology development 6 4. Conclusion 6 5. Reference 8
1. Corporate Strategy
In order to survive in the competitive environment and preserve the competitive force, corporate strategy is the strategy used by organisation to discriminate the act domain and the resource distribution. It could be the highest level of strategy in a company. In the organization’s strategic process, prescriptive strategy and emergent strategy are particularly used. (Johnson, G., Scholes, K., Whittington, R., 2005) 2.1 Prescriptive Strategy
‘A prescriptive strategy is one whose objective is defined in advance and whose elements have been developed before the strategy commences.’ (Lynch, R., 2009:16) When using a prescriptive strategy, the first step is to do an analysis on the environment and the resource to establish objectives and purpose. Plenty of plans will be formulated according to the different environment situations for the sake of realize purpose. (Henry, A., E., 2011) The model below is the process of prescriptive strategy.
Figure 1: Prescriptive Strategy Model (Lynch, R., 2009)
By using a prescriptive strategy, it would be easy for the organization dealing with different complex situation and react in a shortest time. However, there are risks, unsustainable and unknown factor in the practise. (Henry, A., E., 2011) 2.2 Emergent Strategy
Unlike prescriptive strategy, emergent strategy is
1. Corporate Strategy 2 1.1 Prescriptive Strategy 2 1.2 Emergent Strategy 2 2. Abstract Evidence 3 2.1 Changing on Facebook’s target customer 3 2.2 Facebook’s Daily Deals service in US 4 2.3 Facebook competing Google 4 2.4 The products and technology development of Facebook 5 3. Analysis 5 3.1 Analysing on the expanding of Facebook’s target customer 5 3.2 Analysing on Facebook’s Daily Deals 6 3.3 Analysing on Facebook’s competing 6 3.4 Analysing on technology development 6 4. Conclusion 6 5. Reference 8
1. Corporate Strategy
In order to survive in the competitive environment and preserve the competitive force, corporate strategy is the strategy used by organisation to discriminate the act domain and the resource distribution. It could be the highest level of strategy in a company. In the organization’s strategic process, prescriptive strategy and emergent strategy are particularly used. (Johnson, G., Scholes, K., Whittington, R., 2005) 2.1 Prescriptive Strategy
‘A prescriptive strategy is one whose objective is defined in advance and whose elements have been developed before the strategy commences.’ (Lynch, R., 2009:16) When using a prescriptive strategy, the first step is to do an analysis on the environment and the resource to establish objectives and purpose. Plenty of plans will be formulated according to the different environment situations for the sake of realize purpose. (Henry, A., E., 2011) The model below is the process of prescriptive strategy.
Figure 1: Prescriptive Strategy Model (Lynch, R., 2009)
By using a prescriptive strategy, it would be easy for the organization dealing with different complex situation and react in a shortest time. However, there are risks, unsustainable and unknown factor in the practise. (Henry, A., E., 2011) 2.2 Emergent Strategy
Unlike prescriptive strategy, emergent strategy is