The domestic role for females in advertising is one that hurts society more than we think. Women are shown as the only ones who are able to manage the house, as well as children. With these ideas, it is hard for women to be able to have a career as well as a family because they are expected to be perfect at both. A good example of the domestic role of female’s in advertising is the classic Tip Top ads with the famous slogan “Tip Top’s the one good on ya mum” showing an enthusiastic cheerful mother helping her children succeed in the morning with the help of beautiful bread. A further example is the Milo ad, the slogan being “The food drink of future champions”. This shows that the mothers are helping their children to be future champions by staying at home and filling them up with Milo.
The Sext Object Role is the most common way that females are depicted in advertising. They are usually passive, subservient to men, and sometimes barely clothed. Some forms of advertising under this role can be seen as degrading to women in general. For example there is an Ad for an Australia wine company. It could easily have been a photo of someone drinking a glass of wine or a photo of the bottle but instead; they have used a