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What Are Virgin Australia's Competitors

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What Are Virgin Australia's Competitors
In 2000, the Virgin brand entered the Australian avionics market surprisingly, acquiring genuine rivalry the recreation part of the business sector. Propelling the new brand Virgin Australia in May 2011, and the Game Change program declared by CEO John Borghetti, was a key a portion of repositioning ourselves in the business sector to be Australia's aircraft of decision.

Presently we have another vision: to upset air travel once more, this time over all business sector fragments. We will do this by giving a consistent ordeal over all universal and household markets, while holding the same fantastic

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    References: Abdul, R., 2003. Virgin corporate strategy Case Study Available from: < http://www.robabdul.com/the-virgin-group-case-study.asp > [Accessed 23/04/2012 @ 22:50] Boston Consulting Group Matrix Available from: < http://www.maxi-pedia.com/BCG+matrix+model > [Accessed 23/04/2012 @ 07:54] Goold, M, Campbell, A and Alexander, M 1998 Brief Case: Corporate Strategy and Parenting Theory. Available from: <http://korealabor.ac.kr/upload/board_data/Corporate%20strategy%20and%20parenting%20theory_ M%20Goold,%20A%20Campbell,%20M%20Alexander.pdf > [Accessed 07/05/2012 @ 21:35] Goold, M, Campbell, A and Alexander, M 1994 Corporate –Level Strategy, John Wiley & Sons, Inc. Grant, Robert M, 2008. Cases to accompany Contemporary Strategy Analysis, Sixth Edition. Blackwell Publishing Ltd. Grant, Robert M, 2010. Cases to accompany Contemporary Strategy Analysis, Sixth Edition. Blackwell Publishing Ltd. Grant, Robert M, Richard Branson and the Virgin Group of Companies in 2004 Available from: <http://www.blackwellpublishing.com/grant/docs/15Virgin.pdf> [Accessed on 17/04/12 @ 14:30] The Virgin Brand: Marketing Minds 2012 Available from: <http://www.marketingminds.com.au/branding/virgin.html> [Accessed 04/04/12 @ 12:00]. Virgin Group-Case-Study [Oppapers.com] Available from: <http://www.oppapers.com/subjects/virgin-group-case-study-page1.html> [Accessed on 02/04/12 @ 12:00hrs] Virgin Money Press Releases 30/01/02 Available from: < http://www.virginmoney.com/newscentre/news2002_3.html>…

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