Business Aims are long term goals that a business wishes to succeed. There are 4 different types of aims:
• Financial
Financial aims are aims that usually related to the income or the capital earned within a company. An example of a financial aim could be to make profit or to increase the profit. For example Tesco’s financial aim could be to increase profit by 3% by next year.
• Ethical
Ethical aims are aims which are usually related to the environment. An example of an ethical aim could be to introduce fair-trade products within their business, or could be to reduce waste. For example, Topshop’s Ethical aim could be to use only fair trade cotton for their products.
• Market centred
Market centred