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What Are The Three Long Term Objectives Of Chipotle

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What Are The Three Long Term Objectives Of Chipotle
The Three Long-Term Objectives & Strategies
The First Long-Term Objectives & Strategies: Improving food safety management and developing of new food products.
According to the report in 2015 & 2016, Chipotle’s store sales declined 14% since the E. Coli Food Poisoning accidents. (The Fourth Quarterly Reports) After the accidents, Chipotle had a negative brand image and reputation in fast casual dining industry. They should solve the food safety problem and develop new items in their menu. Chipotle will get a good result in profit and win back a positive reputation, after they improve their weakness.
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