The chief elements that we found when analysing apple case study was performance, position in the market and innovation.
1. Performance apple needs the performance of the company to be good as there is no place for under performance in this industry as there is a lot of competition and they can copy the new ideas innovated within the industry easily. As we can see from the case study apple were making considerable amount of losses for a few quarters. The many cause of these losses was products being introduced to the market but not selling or products being introduced with high manufacturing cost such as the apple Lisa. “Due to excessive cost, the Lisa never performed up to apples expectation and was retired from the market soon after it was introduced.” Apple have changed there CEO a number of time in these periods and have since increased there revenue and have introduced more product into the company such as the ipod, imac and the iphone. “In 2000 jobs announced that he was the new permanent CEO of apple. From the moment jobs returned to the company, he had idea after idea for how to improve the company and turn its performance around. He not only consistently pushed for innovation new ideas and products but also enforced several structural changes, including ridding the company of unprofitable segments and divisions.”
2. Innovation with the broad differencetion strategy that apple are currently pursuing they are being innovated when introducing new ideas and product in the company. For example the Ipod something new that they introduced that no one had seen the likes of before. In this industry products can be easily copied by your competitors. There are so many competitors such a Microsoft on the PC range of products. “ Apple kept bringing innovative products to the market, realising that innovation would have to be the company’s