What Are Jack Daniel's Competitors

Your NAme
Class
Final Paper
Dec 14, 2009
Jack Daniel’s When you think about North American whiskey what is the first name that comes to mind? For me it is Jack Daniel’s Tennessee Whiskey. Jack Daniel’s is one of the best selling liquors in the world and has been around since 1875. With it classic look and taste Jack Daniel’s still continues to grow in sales over the past couple of years and still provide for its long time costumers. The product that I will be discussing throughout this paper is Jack Daniel’s whiskey which is considered a good. This good can be purchased at any local Liquor store or were ever your purchase your alcohol. In the generic market Jack Daniel’s has to compete against all other alcoholic beverages, wines,
They want them to enjoy the product and to buy it again. The competitive environment would consist of any other alcoholic beverage. They have to compete worldwide against many different types of liquors and not only that but then compete in the whiskey market throughout the world. In the legal system there are many rules surrounding alcohol. First you need to be over 21 to purchase the product. After you consume it you cannot operate any motor vehicle since it impairs your driving or you will be charged with driving under the influence which is one of the strictest laws in America. They also had to change the proof of the liquor because of a new legislation that changed proofing from the British Method to the 1:1 U.S. conversion system. Culturally and socially Jack Daniel’s has affected many people. The Jack Daniel’s brand has been frequently been but into songs, movies, and books. It also has a strong association with country music and rock and roll. The one big point about Jack Daniel’s is that people who drink it do not consider themselves whiskey drinkers; they consider themselves Jack Daniel’s drinkers. For example Frank Sinatra was buried with his Jack Daniel’s flask and was also a major help in boosting sales throughout the 1950’s and 60’s. Also Lynard Skynard use to use their label for t-shirts and posters. This adds to their competitive advantage by getting their name out there.
They are an established company for over 130 years. Same goes for marketing development. They really are not developing any new strategies. They continue to use the same strategies they have used for years. As for product development they have been making new products. They have recently started producing two other types of whiskey that are even more expensive but offer a higher quality of whiskey. They also now offer malt beverages. It is a pre bottled Jack and Coke basically. As for diversification you can get Jack Daniel’s but on everything you own from a bar stool to a watch. You name a product and they have probably tried to put a Jack Daniel’s label on it somewhere. This help to promote more sales and get their brand name out