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What Are Gender Roles In Advertising

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What Are Gender Roles In Advertising
Gender Roles in Advertisement
"If girls call themselves tomboys, it's with a sense of pride, but boys make fun of other boys if they step just a little outside the rigid masculine stereotype.” - Barbara Risman Sociology Professor at University of Illinois at Chicago In most of today’s advertising, women are portrayed as “bimbos” that are just looking for the next new pair of shoes, incapable of making independent decisions. The perfect example of how females are portrayed is a video that has been floating around on social media sites, such as Facebook, titled “Always #LikeAGirl”. The video first interviews 20-somethings and asks them to run, fight, and throw “like a girl”. They run with their arms and legs flailing around, fight like they’re
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