What Are Competitors Benefit The Role Of The Health Cleveland Clinic?
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The strategy is how an organization faced with competitors intends to achieve superior performance by delivering greater value. Cleveland Clinic is one of a kind reputable for good policy adaptations in the nation. While most businesses and hospitals choose to use the usual marketing methods, Cleveland Clinic adopts a different path of social media which has seen it generate more customer base and better services. In the year 2016 alone, Cleveland Clinic blog has had 90 million visits making it a winner in content marketing. Blogging and social networking led hospital ranking as one of the top hospitals to align patient needs with online capabilities. In this article, the key marketing objectives, why the goals fit the role of the health …show more content…
Steps like making some clinics specialized medical care facilities has seen this hospital on the world's map of success. For example, Huron Hospital catered for chronic conditions and primary care. Diabetes patients get counseled on how to manage their condition and live a healthy life. More time is spent counseling and educating the patients to ensure customer satisfaction and quality services. According to Cosgrove who is the C.E.O of the facility, more plans are underway to replace another hospital with a similar specialized facility. Broad steps in educating the patients and clients took place where the hospital went ahead and started a blog by the name Healthy Hub. In the blog, issues that press customers are addressed and posting content articles to the public. More to that, the Clinic has gone ahead and engaged social media to aid in educating the public and even increase their …show more content…
Engaging the public in the social media creates a bond or a link to which a customer can identify with in life. In case such a customer falls ill or needs some medical assistance, the most likely place to seek such help would be where one identifies and feels appreciated. Due to such a reason, Cleveland Clinic has seen increased number of customers who are happy to get checked and treated at the
The strategy is how an organization faced with competitors intends to achieve superior performance by delivering greater value. Cleveland Clinic is one of a kind reputable for good policy adaptations in the nation. While most businesses and hospitals choose to use the usual marketing methods, Cleveland Clinic adopts a different path of social media which has seen it generate more customer base and better services. In the year 2016 alone, Cleveland Clinic blog has had 90 million visits making it a winner in content marketing. Blogging and social networking led hospital ranking as one of the top hospitals to align patient needs with online capabilities. In this article, the key marketing objectives, why the goals fit the role of the health …show more content…
Steps like making some clinics specialized medical care facilities has seen this hospital on the world's map of success. For example, Huron Hospital catered for chronic conditions and primary care. Diabetes patients get counseled on how to manage their condition and live a healthy life. More time is spent counseling and educating the patients to ensure customer satisfaction and quality services. According to Cosgrove who is the C.E.O of the facility, more plans are underway to replace another hospital with a similar specialized facility. Broad steps in educating the patients and clients took place where the hospital went ahead and started a blog by the name Healthy Hub. In the blog, issues that press customers are addressed and posting content articles to the public. More to that, the Clinic has gone ahead and engaged social media to aid in educating the public and even increase their …show more content…
Engaging the public in the social media creates a bond or a link to which a customer can identify with in life. In case such a customer falls ill or needs some medical assistance, the most likely place to seek such help would be where one identifies and feels appreciated. Due to such a reason, Cleveland Clinic has seen increased number of customers who are happy to get checked and treated at the