Wet Seal Marketing Strategy

I find it interesting how frequenting your favorite store (Wet Seal) has allowed you to become attuned to the possible marketing strategies being used by the company, things people who only visit once in a while, might not see. For instance, you observed that the “sale” sign, never truly goes away. Normally, when I see a sale sign I interpret it as saying “Only for Today.” But, a regular, like your self, knows that sale signs, at least at Wet Seal, are part of the store décor. It makes wonder whether the sign is there to lure new customers to the store.
You also noted that most of the trendy clothing (i.e., what is in season) is in the front of the store, and that is often being displayed on the mannequins. I think this observation is a really